Blistex vs ChapStick:Which is searched more?
In September 2026, ChapStick had more branded searches than Blistex among lip care brands worldwide. ChapStick was estimated to have 135K branded searches compared to Blistex’s 90.5K, and held a 26.9% Share of Search versus Blistex’s 18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Blistex or ChapStick?
Compare the lip balm and lip care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ChapStick, Blistex. The figures are in the table below the chart.
View monthly share of search table
| Month | Burt's Bees | ChapStick | Blistex | Carmex | Lanolips |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 26.4% | 17.6% | 21.6% | 7.9% |
| Nov 2025 | 29.6% | 23.9% | 16.1% | 19.6% | 10.8% |
| Dec 2025 | 24% | 23.8% | 19.6% | 19.6% | 13% |
| Jan 2026 | 21.1% | 25.5% | 20.9% | 20.9% | 11.5% |
| Feb 2026 | 22% | 26.6% | 17.7% | 21.8% | 11.9% |
| Mar 2026 | 22.9% | 27.7% | 18.5% | 22.7% | 8.3% |
| Apr 2026 | 25.2% | 24.9% | 20.3% | 20.3% | 9.1% |
| May 2026 | 26.1% | 25.9% | 17.4% | 21.1% | 9.5% |
| Jun 2026 | 20.5% | 30.1% | 20.2% | 20.2% | 9% |
| Jul 2026 | 23.8% | 28.9% | 19.3% | 19.3% | 8.7% |
| Aug 2026 | 23.8% | 28.8% | 19.3% | 19.3% | 8.7% |
| Sep 2026 | 27.2% | 26.9% | 18% | 18% | 9.9% |
How has the Blistex and ChapStick comparison changed over the last 12 months?
3 findings
- ChapStick was ahead of Blistex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blistex’s estimated Share of Search among lip care brands worldwide moved from 17.6% to 18%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, ChapStick’s estimated Share of Search among lip care brands worldwide moved from 26.4% to 26.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for lip care brands worldwide in September 2026?
3 changes
In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.
In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%.
In September 2026, Blistex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.
Other head-to-heads among lip care brands
How each brand is measured
Brandwave collects information about searches that people make online using Blistex’s and ChapStick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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