Brandwave

How popular isBlistex in search?

In September 2026, there were an estimated 90.5K branded searches for Blistex worldwide which is down 17.7% over the last 12 months. Blistex holds 18% estimated Share of Search among lip care brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Burt's Bees27.2%
  2. ChapStick26.9%
  3. Blistex18%
  4. Carmex18%
  5. Lanolips9.9%
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Which lip care brands compete with Blistex?

Blistex against lip care brands worldwide, by month

Share of Search by month for Burt's Bees, ChapStick, Blistex, Carmex, Lanolips. The figures are in the table below the chart.

View monthly share of search table
MonthBurt's BeesChapStickBlistexCarmexLanolips
Oct 202526.6%26.4%17.6%21.6%7.9%
Nov 202529.6%23.9%16.1%19.6%10.8%
Dec 202524%23.8%19.6%19.6%13%
Jan 202621.1%25.5%20.9%20.9%11.5%
Feb 202622%26.6%17.7%21.8%11.9%
Mar 202622.9%27.7%18.5%22.7%8.3%
Apr 202625.2%24.9%20.3%20.3%9.1%
May 202626.1%25.9%17.4%21.1%9.5%
Jun 202620.5%30.1%20.2%20.2%9%
Jul 202623.8%28.9%19.3%19.3%8.7%
Aug 202623.8%28.8%19.3%19.3%8.7%
Sep 202627.2%26.9%18%18%9.9%

  1. 1.Burt's Bees

    27.2%

    Moved from 2nd to 1st. 137K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  2. 2.ChapStick

    26.9%

    Moved from 1st to 2nd. 135K estimated branded searches, 0% vs prior month. Share -2 points.

  3. 3.Blistex

    18%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Carmex

    18%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Lanolips

    9.9%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

Compare search popularity between Blistex and its closest rivals

Every comparison with Blistex

How has branded search demand for Blistex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Blistex worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Blistex’s estimated Share of Search among lip care brands worldwide peaked at 20.9% in January 2026 and was lowest at 16.1% in November 2025.
  • Across the 12 months ending September 2026, Blistex rose from 4th to 3rd among lip care brands worldwide.

How did search popularity change for lip care brands worldwide in September 2026?

  1. In September 2026, Burt's Bees overtook ChapStick to become the leader among lip care brands worldwide, with 27.2% estimated Share of Search.

  2. In September 2026, Lanolips gained estimated Share of Search among lip care brands worldwide, from 8.7% to 9.9%.

  3. In September 2026, ChapStick lost estimated Share of Search among lip care brands worldwide, from 28.8% to 26.9%.

  4. In September 2026, Blistex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.

  5. In September 2026, Carmex lost estimated Share of Search among lip care brands worldwide, from 19.3% to 18%.

How is Blistex measured?

Brandwave collects information about searches that people make online using Blistex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blistex

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How the Brand Demand Index is measured

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