How popular isColgate in search?
In August 2026, there were an estimated 450K branded searches for Colgate worldwide which held steady over the last 11 months. Colgate holds 16.8% estimated Share of Search among toothbrush head brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which toothbrush head brands compete with Colgate?
Share of Search by month for Philips, Oral-B, Colgate, Burwood. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Oral-B | Colgate | Burwood | Brushmo |
|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 31.5% | 16.8% | 11.3% | 0.01% |
| Nov 2025 | 40.9% | 37.7% | 11.8% | 9.6% | 0.01% |
| Dec 2025 | 44.5% | 33.9% | 11.8% | 9.7% | 0.02% |
| Jan 2026 | 41.7% | 32.8% | 14% | 11.5% | 0.02% |
| Feb 2026 | 41.5% | 30% | 15.7% | 12.8% | 0.01% |
| Mar 2026 | 38.6% | 28.4% | 18.1% | 14.8% | 0.02% |
| Apr 2026 | 39.7% | 29.1% | 15.6% | 15.6% | 0.02% |
| May 2026 | 39% | 29.5% | 15.8% | 15.8% | 0.02% |
| Jun 2026 | 38.7% | 30% | 15.6% | 15.6% | 0.02% |
| Jul 2026 | 42.3% | 28.2% | 14.7% | 14.7% | 0.02% |
| Aug 2026 | 41.1% | 28.4% | 16.8% | 13.7% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 1.1M | +4.3% | -1.2 points | |
| 2, held 2nd | 28.4% | 760K | +7.8% | +0.1 points | |
| 3, moved from 4th to 3rd | 16.8% | 450K | +22.3% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.7% | 368K | 0% | -1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.01% | 390 | 0% | 0 points |
1.
Philips
41.1%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.2 points.
2.
Oral-B28.4%
Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +0.1 points.
3.
Colgate16.8%
Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.1 points.
4.Burwood
13.7%
Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
5.Brushmo
0.01%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Colgate and its closest rivals
How has branded search demand for Colgate changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Colgate worldwide held steady at 450K.
- Across the 11 months ending August 2026, Colgate’s estimated Share of Search among toothbrush head brands worldwide peaked at 18.1% in March 2026 and was lowest at 11.8% in November 2025.
How did search popularity change for toothbrush head brands worldwide in August 2026?
4 changes
In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.
In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.
In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%.
Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
Where does Colgate compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toothbrush head brands | 3rd of 5 | 16.8% | Shown above |
| Mouthwash brands | 2nd of 5 | 26.4% | Show ranking |
| Toothpaste brands | 2nd of 5 | 26.8% | Show ranking |
| Tooth whitening products | 2nd of 6 | 32% | Show ranking |
How is Colgate measured?
Brandwave collects information about searches that people make online using Colgate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- colgate
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Is Colgate your brand?
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