Listerine vs TheraBreath:Which is more popular by branded search?
In August 2026, Listerine had more branded searches than TheraBreath among mouthwash brands worldwide. Listerine was estimated to have 301K branded searches compared to TheraBreath’s 135K, and held a 17.6% Share of Search versus TheraBreath’s 7.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Listerine or TheraBreath?
Compare the mouthwash brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Listerine, TheraBreath. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Listerine | TheraBreath | Corsodyl |
|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 25.3% | 16.9% | 6.2% | 4.2% |
| Nov 2025 | 59.6% | 18.6% | 12.5% | 5.6% | 3.7% |
| Dec 2025 | 56.9% | 19.9% | 13.3% | 5.9% | 4% |
| Jan 2026 | 49.5% | 21.2% | 17.3% | 7.8% | 4.3% |
| Feb 2026 | 44.5% | 23.2% | 19% | 8.5% | 4.7% |
| Mar 2026 | 42.3% | 27% | 18.1% | 8.1% | 4.4% |
| Apr 2026 | 44% | 23.5% | 19.2% | 8.6% | 4.7% |
| May 2026 | 44.7% | 23.9% | 19.5% | 7.1% | 4.8% |
| Jun 2026 | 47.3% | 24.7% | 16.5% | 7.4% | 4.1% |
| Jul 2026 | 44.5% | 23.2% | 19% | 8.5% | 4.7% |
| Aug 2026 | 44.5% | 26.4% | 17.6% | 7.9% | 3.5% |
| Sep 2026 | — | — | — | — | — |
How has the Listerine and TheraBreath comparison changed over the last 12 months?
3 findings
- Listerine was ahead of TheraBreath in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Listerine’s estimated Share of Search among mouthwash brands worldwide moved from 16.9% to 17.6%, and its estimated monthly branded searches held steady at 301K.
- Across the 11 months ending August 2026, TheraBreath’s estimated Share of Search among mouthwash brands worldwide moved from 6.2% to 7.9%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for mouthwash brands worldwide in August 2026?
2 changes
In August 2026, Listerine lost estimated Share of Search among mouthwash brands worldwide, from 19% to 17.6%.
In August 2026, TheraBreath lost estimated Share of Search among mouthwash brands worldwide, from 8.5% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Listerine’s and TheraBreath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Listerine
1 branded search term
- listerine
TheraBreath
1 branded search term
- therabreath
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.