Braun vs Philips Norelco:Which is more popular?
In October 2026, Philips Norelco had more branded searches than Braun among head shaver brands worldwide. Philips Norelco had about 8,100 branded searches, while Braun had 1,600. Philips Norelco made up 5.6% of all head shaver brand searches we track, and Braun accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about head shaver brands, Philips Norelco appeared in all five answers and Braun in one. Philips Norelco was mentioned before Braun in every answer.
Who do people search for more?
Philips Norelco, about 5 searches for every 1 for Braun
Who does AI mention more?
Philips Norelco, mentioned in every answer we collected
Who does AI recommend more?
Philips Norelco, named ahead of Braun in every answer
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Top head shaver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Norelco appeared in all five answers. Braun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Norelco was listed before Braun in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Skull Shaver1st- Philips Norelco2nd
Remington3rd
Freebird4th
Braun5th
HeadBlade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Skull Shaver5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Philips Norelco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Remington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Freebird2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HeadBlade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about head shaver brands
5 answers
Asked ChatGPT
“Which head shaver should I buy?”
Asked ChatGPT
“What are the best head shaver brands?”
Asked ChatGPT
“What's the best electric shaver for a bald head?”
Searched Google, AI Overview
“head shaver”
Searched Google, AI Overview
“best head shaver”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Braun or Philips Norelco more popular in search?
This chart shows how often people search Google for Braun and Philips Norelco by name. Each line represents a brand's share of searches for all six head shaver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Philips Norelco, Braun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skull Shaver | Freebird | Philips Norelco | Remington | HeadBlade | Braun |
|---|---|---|---|---|---|---|
| Nov 2025 | 59.8% | 29.6% | 2.6% | 4% | 3.2% | 0.78% |
| Dec 2025 | 48.7% | 42.9% | 2.1% | 3.2% | 2.6% | 0.62% |
| Jan 2026 | 56.4% | 33.2% | 2.4% | 3.6% | 3.6% | 0.71% |
| Feb 2026 | 55.1% | 33.2% | 3% | 3.6% | 4.4% | 0.67% |
| Mar 2026 | 54.7% | 33% | 3.6% | 3.6% | 4.4% | 0.67% |
| Apr 2026 | 53.3% | 32.7% | 4.4% | 4.4% | 4.4% | 0.86% |
| May 2026 | 54.7% | 33.6% | 3.7% | 3.7% | 3.7% | 0.72% |
| Jun 2026 | 50.7% | 36.6% | 4% | 4% | 4% | 0.79% |
| Jul 2026 | 50.2% | 37% | 4% | 4% | 4% | 0.79% |
| Aug 2026 | 52.3% | 32.1% | 5.3% | 5.3% | 4.3% | 0.84% |
| Sep 2026 | 52.6% | 31.8% | 5.2% | 5.2% | 4.2% | 1% |
| Oct 2026 | 55.9% | 28.1% | 5.6% | 5.6% | 3.7% | 1.1% |
Philips Norelco sells other things too, so only its searches that name this product count here, like “philips head shaver”.
How has branded search for Braun and Philips Norelco changed worldwide over the last 12 months?
3 findings
- Philips Norelco was ahead of Braun in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Braun’s share of searches among head shaver brands worldwide moved from 0.78% to 1.1%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending October 2026, Philips Norelco’s share of searches among head shaver brands worldwide moved from 2.6% to 5.6%, and its estimated monthly branded searches moved from 5.4K to 8.1K.
How did search popularity change for head shaver brands worldwide in October 2026?
1 change
Estimated monthly branded searches for Philips Norelco worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.
How are Braun’s and Philips Norelco’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Braun’s and Philips Norelco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun
1 branded search term
- braun head shaver
Philips Norelco
1 branded search term
- philips head shaver
Other head-to-heads among head shaver brands
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