Brandwave

Freebird vs Philips Norelco:Which is more popular?

In October 2026, Freebird had more branded searches than Philips Norelco among head shaver brands worldwide. Freebird had about 40,500 branded searches, while Philips Norelco had 8,100. Freebird made up 28.1% of all head shaver brand searches we track, and Philips Norelco accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about head shaver brands, Philips Norelco appeared in all five answers and Freebird in two. Philips Norelco was mentioned before Freebird in three out of five answers.

Among head shaver brands worldwide in October 2026

Who do people search for more?

Freebird, about 5 searches for every 1 for Philips Norelco

Freebird 40.5K searchesPhilips Norelco 8.1K searches

Who does AI mention more?

Philips Norelco, mentioned in every answer we collected

Philips Norelco in 5 of 5Freebird in 2 of 5

Who does AI recommend more?

Philips Norelco, named ahead of Freebird in 3 of 5 answers

Philips Norelco first in 3Freebird first in 2

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Top head shaver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Norelco appeared in all five answers. Freebird was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Philips Norelco was listed before Freebird in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skull Shaver1st
  2. Philips Norelco2nd
  3. Remington3rd
  4. Freebird4th
  5. Braun5th
  6. HeadBlade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Skull Shaver5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips Norelco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freebird2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HeadBlade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about head shaver brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Freebird or Philips Norelco more popular in search?

This chart shows how often people search Google for Freebird and Philips Norelco by name. Each line represents a brand's share of searches for all six head shaver brands we track, month by month, from English-language searches worldwide.

Freebird and Philips Norelco among head shaver brands worldwide, by month

Share of searches by month for Freebird, Philips Norelco. The figures are in the table below the chart.

View monthly share of searches table
MonthSkull ShaverFreebirdPhilips NorelcoRemingtonHeadBladeBraun
Nov 202559.8%29.6%2.6%4%3.2%0.78%
Dec 202548.7%42.9%2.1%3.2%2.6%0.62%
Jan 202656.4%33.2%2.4%3.6%3.6%0.71%
Feb 202655.1%33.2%3%3.6%4.4%0.67%
Mar 202654.7%33%3.6%3.6%4.4%0.67%
Apr 202653.3%32.7%4.4%4.4%4.4%0.86%
May 202654.7%33.6%3.7%3.7%3.7%0.72%
Jun 202650.7%36.6%4%4%4%0.79%
Jul 202650.2%37%4%4%4%0.79%
Aug 202652.3%32.1%5.3%5.3%4.3%0.84%
Sep 202652.6%31.8%5.2%5.2%4.2%1%
Oct 202655.9%28.1%5.6%5.6%3.7%1.1%

Philips Norelco sells other things too, so only its searches that name this product count here, like “philips head shaver”.

How has branded search for Freebird and Philips Norelco changed worldwide over the last 12 months?

3 findings
  • Freebird was ahead of Philips Norelco in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Freebird’s share of searches among head shaver brands worldwide moved from 29.6% to 28.1%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
  • Across the 12 months ending October 2026, Philips Norelco’s share of searches among head shaver brands worldwide moved from 2.6% to 5.6%, and its estimated monthly branded searches moved from 5.4K to 8.1K.

How did search popularity change for head shaver brands worldwide in October 2026?

2 changes
  1. In October 2026, Freebird lost share of searches among head shaver brands worldwide, from 31.8% to 28.1%.

  2. Estimated monthly branded searches for Philips Norelco worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in October 2026.

How are Freebird’s and Philips Norelco’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Freebird’s and Philips Norelco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Freebird

1 branded search term

  • freebird shaver

Philips Norelco

1 branded search term

  • philips head shaver

How the Brand Demand Index is measured

Other head-to-heads among head shaver brands

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