Magimix vs Sunbeam:Which is more popular by branded search?
In August 2026, Sunbeam had more branded searches than Magimix among food processor brands worldwide. Sunbeam was estimated to have 90.5K branded searches compared to Magimix’s 60.5K, and held a 4.5% Share of Search versus Magimix’s 3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Magimix or Sunbeam?
Compare the food processor brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sunbeam, Magimix. The figures are in the table below the chart.
View monthly share of search table
| Month | Breville | KitchenAid | Cuisinart | Sunbeam | Magimix |
|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 51% | 8.4% | 3.8% | 2.5% |
| Nov 2025 | 37% | 49.9% | 8.2% | 2.5% | 2.5% |
| Dec 2025 | 36.9% | 50% | 8.2% | 2.5% | 2.5% |
| Jan 2026 | 39.3% | 45.4% | 9.2% | 3.4% | 2.8% |
| Feb 2026 | 36.9% | 48.6% | 8% | 3.6% | 2.9% |
| Mar 2026 | 36.1% | 47.2% | 9.5% | 4.3% | 2.9% |
| Apr 2026 | 37.1% | 48.2% | 8% | 4.4% | 2.4% |
| May 2026 | 39.8% | 42.6% | 10.4% | 4.7% | 2.6% |
| Jun 2026 | 41.1% | 43.6% | 8.7% | 3.9% | 2.6% |
| Jul 2026 | 42.5% | 41.2% | 10.1% | 3.7% | 2.5% |
| Aug 2026 | 41.8% | 40.7% | 9.9% | 4.5% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Magimix and Sunbeam comparison changed over the last 12 months?
3 findings
- Sunbeam was ahead of Magimix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magimix’s estimated Share of Search among food processor brands worldwide moved from 2.5% to 3%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among food processor brands worldwide moved from 3.8% to 4.5%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for food processor brands worldwide in August 2026?
2 changes
In August 2026, Sunbeam gained estimated Share of Search among food processor brands worldwide, from 3.7% to 4.5%.
In August 2026, Magimix gained estimated Share of Search among food processor brands worldwide, from 2.5% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using Magimix’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.