Brandwave

Frigidaire vs Haier:Which is more popular?

In September 2026, Haier had more branded searches than Frigidaire among home appliance brands worldwide. Haier had about 368,000 branded searches, while Frigidaire had 301,000. Haier made up 6.8% of all home appliance brand searches we track, and Frigidaire accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about home appliance brands, Frigidaire appeared in three of the five answers and Haier in none.

Among home appliance brands worldwide in September 2026

Who do people search for more?

Haier, about 22% more searches than Frigidaire

Haier 368K searchesFrigidaire 301K searches

Who does AI mention more?

Frigidaire, mentioned in 3 of 5 answers, Haier in 0

Frigidaire in 3 of 5Haier in 0 of 5

Who does AI recommend more?

Frigidaire, the only one of the two named

Frigidaire first in 3Haier never named

Follow Frigidaire vs Haier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top home appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frigidaire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Haier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Appliances2nd
  3. Whirlpool3rd
  4. LG4th
  5. Electrolux5th
  6. Frigidaire6th
  7. Miele7th
  8. Samsung8th
  9. Fisher & Paykel8th
  10. +2 more
  11. Haier–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Whirlpool5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frigidaire3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher & Paykel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about home appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Frigidaire or Haier more popular in search?

This chart shows how often people search Google for Frigidaire and Haier by name. Each line represents a brand's share of searches for all 13 home appliance brands we track, month by month, from English-language searches worldwide.

Frigidaire and Haier among home appliance brands worldwide, by month

Share of searches by month for Haier, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWhirlpoolBekoLGHaierFrigidaireSamsungMieleGE AppliancesWestinghouseFisher & PaykelBosch
Oct 202525.3%17.7%16.9%9.3%8%7.6%5.1%2.5%1.9%2.3%2.3%0.56%0.53%
Nov 202532.7%17.8%14.6%8%5.8%6.6%4.4%2.7%2.4%2%2%0.48%0.55%
Dec 202525.6%20.5%14.1%9.4%6.7%9.4%4.2%2.6%2.8%1.9%1.9%0.46%0.54%
Jan 202624.6%20.1%16.4%9%7.7%7.4%4.9%2.5%2.2%2.2%1.8%0.54%0.52%
Feb 202623.7%19.5%16%8.7%9.2%7.1%4.8%3.4%2.2%2.1%2.1%0.53%0.61%
Mar 202626.3%17.7%14.4%7.9%10%7.9%5.3%3.1%2.4%1.9%1.9%0.58%0.55%
Apr 202627.1%15.5%18.1%8.1%7.1%9.9%4.4%2.7%2%2%2%0.49%0.48%
May 202626.9%15.3%17.9%8.1%7%9.9%5.4%2.7%2%2%2%0.49%0.48%
Jun 202627%13.2%18%9.9%7%9.9%5.4%2.7%2%2%2%0.49%0.46%
Jul 202622.8%16.5%18.7%10.3%7.3%8.4%5.6%3.3%2.1%2.1%2.1%0.51%0.57%
Aug 202627.8%16.6%15.2%8.3%8.7%6.8%5.6%3.2%2.5%2%2%0.5%0.57%
Sep 202627.9%19%15.3%8.4%7.2%6.8%5.6%2.8%2.1%2%2%0.5%0.48%

How has the Frigidaire and Haier comparison changed over the last 12 months?

3 findings
  • Haier was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among home appliance brands worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Haier’s share of searches among home appliance brands worldwide moved from 7.6% to 6.8%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for home appliance brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

Haier

1 branded search term

  • haier

How the Brand Demand Index is measured

Other head-to-heads among home appliance brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free