Brandwave

Excel Dryer vs Mitsubishi:Which is more popular?

In September 2026, Mitsubishi had more branded searches than Excel Dryer among hand dryer brands worldwide. Mitsubishi had about 2.2 million branded searches, while Excel Dryer had 2,300. Mitsubishi made up 30.9% of all hand dryer brand searches we track, and Excel Dryer accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about hand dryer brands, Excel Dryer appeared in all four answers and Mitsubishi in two. Excel Dryer was mentioned before Mitsubishi in every answer.

Among hand dryer brands worldwide in September 2026

Who do people search for more?

Mitsubishi, about 974 searches for every 1 for Excel Dryer

Mitsubishi 2.2M searchesExcel Dryer 2.3K searches

Who does AI mention more?

Excel Dryer, mentioned in every answer we collected

Excel Dryer in 4 of 4Mitsubishi in 2 of 4

Who does AI recommend more?

Excel Dryer, named ahead of Mitsubishi in every answer

Excel Dryer first in 3Mitsubishi never first

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Top hand dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Excel Dryer appeared in all four answers. Mitsubishi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Excel Dryer was listed before Mitsubishi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Excel Dryer1st
  2. Dyson2nd
  3. Mitsubishi3rd
  4. Toto–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Excel Dryer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dyson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mitsubishi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hand dryer brands

4 answers

  • Asked ChatGPT

    “Which hand dryer brand should I buy?”

    1. 1Excel Dryer
    2. 2Dyson
    3. 3Mitsubishi

  • Asked ChatGPT

    “What are the best hand dryer brands?”

    1. 1Excel Dryer
    2. 2Dyson
    3. 3Mitsubishi

  • Asked ChatGPT

    “What's the best hand dryer brand for public washrooms?”

    1. 1Excel Dryer
    2. 2Dyson

  • Searched Google, AI Overview

    “commercial hand dryer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “high speed hand dryer”

    1. 1Excel Dryer

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Excel Dryer or Mitsubishi more popular in search?

This chart shows how often people search Google for Excel Dryer and Mitsubishi by name. Each line represents a brand's share of searches for all four hand dryer brands we track, month by month, from English-language searches worldwide.

Excel Dryer and Mitsubishi among hand dryer brands worldwide, by month

Share of searches by month for Mitsubishi, Excel Dryer. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonMitsubishiExcel DryerToto
Oct 202564.6%35.4%0.04%0.01%
Nov 202573.2%26.8%0.03%<0.01%
Dec 202573.2%26.8%0.03%0.02%
Jan 202664.6%35.4%0.03%0.02%
Feb 202659.8%40.1%0.04%0.02%
Mar 202659.9%40.1%0.04%0.01%
Apr 202659.9%40.1%0.03%0.01%
May 202659.9%40.1%0.04%0.01%
Jun 202664.6%35.4%0.04%0.02%
Jul 202659.9%40%0.04%0.02%
Aug 202659.9%40.1%0.03%0.02%
Sep 202669%30.9%0.03%0.01%

How has the Excel Dryer and Mitsubishi comparison changed over the last 12 months?

3 findings
  • Mitsubishi was ahead of Excel Dryer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Excel Dryer’s share of searches among hand dryer brands worldwide moved from 0.04% to 0.03%, and its estimated monthly branded searches moved from 2.9K to 2.3K.
  • Across the 12 months ending September 2026, Mitsubishi’s share of searches among hand dryer brands worldwide moved from 35.4% to 30.9%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

How did search popularity change for hand dryer brands worldwide in September 2026?

2 changes

  1. In September 2026, Mitsubishi lost share of searches among hand dryer brands worldwide, from 40.1% to 30.9%.

  2. Estimated monthly branded searches for Excel Dryer worldwide fell 20.7% over 12 measured months, from 2.9K to 2.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Excel Dryer’s and Mitsubishi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Excel Dryer

2 branded search terms

  • excel dryer
  • xlerator

Mitsubishi

1 branded search term

  • mitsubishi

How the Brand Demand Index is measured

Other head-to-heads among hand dryer brands

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