How popular isBaBylissPRO?
In September 2026, people searched for BaBylissPRO by name about 293,000 times worldwide, about the same as the previous year. These searches made up 0.23% of all global hair straightener brand searches, placing BaBylissPRO sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair straightener brands, BaBylissPRO appeared in four of the five answers and was the third most recommended of the seven.
BaBylissPRO is the sixth most searched of 7 competitors and the third most recommended in AI answers.
DysonShare of searches 79.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
BaBylissShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ghdShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Cloud NineShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BaBylissPROShare of searches 0.23%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Follow BaBylissPRO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hair straightener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaBylissPRO is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- ghd1st
T32nd- BaBylissPRO3rd
- Dyson4th
Remington5th- BaByliss–
- Cloud Nine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair straightener brands
5 answers
Asked ChatGPT
“Which hair straightener brand should I buy?”
Asked ChatGPT
“What are the best hair straightener brands?”
Asked ChatGPT
“What's the best hair straightener brand for smooth sleek hair?”
Searched Google, AI Overview
“best hair straightener”
Searched Google, AI Overview
“ceramic hair straightener”
- 1T3
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which hair straightener brands compete with BaBylissPRO?
Share of searches by month for Dyson, BaByliss, ghd, Cloud Nine, BaBylissPRO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | ghd | Cloud Nine | T3 | BaBylissPRO | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.6% | 9.6% | 8.6% | 2.6% | 0.23% | 0.28% | 0.04% |
| Nov 2025 | 77.6% | 9.4% | 10.4% | 2.1% | 0.23% | 0.28% | 0.03% |
| Dec 2025 | 76.7% | 11.4% | 8.4% | 2.5% | 0.42% | 0.41% | 0.04% |
| Jan 2026 | 79.7% | 9.8% | 7.2% | 2.6% | 0.29% | 0.3% | 0.04% |
| Feb 2026 | 78.1% | 9.6% | 8.6% | 3.1% | 0.28% | 0.26% | 0.04% |
| Mar 2026 | 76% | 11.3% | 8.4% | 3.7% | 0.28% | 0.22% | 0.04% |
| Apr 2026 | 77.8% | 11.5% | 7% | 3.1% | 0.28% | 0.29% | 0.05% |
| May 2026 | 77.7% | 11.5% | 7% | 3.1% | 0.28% | 0.31% | 0.05% |
| Jun 2026 | 77.9% | 11.4% | 7% | 3.1% | 0.23% | 0.29% | 0.05% |
| Jul 2026 | 72.9% | 13.1% | 9.8% | 3.6% | 0.32% | 0.21% | 0.05% |
| Aug 2026 | 77.2% | 11.5% | 6.9% | 3.8% | 0.28% | 0.28% | 0.05% |
| Sep 2026 | 79.4% | 9.8% | 7.1% | 3.2% | 0.23% | 0.23% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 5M | +22.2% | +2.2 points | |
| 2, held 2nd | 9.8% | 616K | +0.98% | -1.7 points | |
| 3, held 3rd | 7.1% | 450K | +22.3% | +0.2 points | |
| 4, held 4th | 3.2% | 201K | 0% | -0.6 points | |
| 5, held 5th | 0.23% | 14.8K | 0% | 0 points | |
| 6, held 6th | 0.23% | 14.7K | 0% | 0 points | |
| 7, held 7th | 0.04% | 2.4K | 0% | 0 points |
1.
Dyson79.4%
Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.2 points.
2.
BaByliss9.8%
Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.7 points.
3.
ghd7.1%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
3.2%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
T30.23%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.23%
Held 6th. 14.7K estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between BaBylissPRO and its closest rivals
Every comparison with BaBylissPRO
17 comparisons
- BaBylissPRO vs Wahl
- Andis vs BaBylissPRO
- BaBylissPRO vs Philips Norelco
- BaByliss vs BaBylissPRO
- BaBylissPRO vs Dyson
- BaBylissPRO vs ghd
- BaBylissPRO vs Shark
- BaBylissPRO vs T3
- BaBylissPRO vs JRL
- BaBylissPRO vs CHI
- BaBylissPRO vs StyleCraft
- BaBylissPRO vs Cloud Nine
- BaBylissPRO vs Conair
- BaBylissPRO vs Parlux
- BaBylissPRO vs Braun
- BaBylissPRO vs Panasonic
- BaBylissPRO vs Remington
How has branded search demand for BaBylissPRO changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BaBylissPRO worldwide held steady, from 307K to 293K.
- Across the 12 months ending September 2026, BaBylissPRO fell from 5th to 6th among hair straightener brands worldwide.
How did search popularity change for hair straightener brands worldwide in September 2026?
5 changes
In September 2026, Dyson gained share of searches among hair straightener brands worldwide, from 77.2% to 79.4%.
In September 2026, BaByliss lost share of searches among hair straightener brands worldwide, from 11.5% to 9.8%.
In September 2026, Cloud Nine lost share of searches among hair straightener brands worldwide, from 3.8% to 3.2%.
Estimated monthly branded searches for BaBylissPRO worldwide fell 18.3% over 12 measured months, from 18K to 14.7K in September 2026.
Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are BaBylissPRO’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using BaBylissPRO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- babyliss pro clippers
- babylisspro
- babylisspro curling iron
- babylisspro curling wand
- babylisspro flat iron
- babylisspro hair dryer
- babylisspro straightener
Do you work for BaBylissPRO? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does BaBylissPRO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hair styling tool brands | 6th of 8 | 0.36% | Show ranking |
| Hair dryer brands | 7th of 8 | 0.16% | Show ranking |
| Hair straightener brands | 6th of 7 | 0.23% | Shown above |
| Hair curler brands | 5th of 6 | 0.22% | Show ranking |
| Blow dryer brands | 4th of 6 | 0.18% | Show ranking |
| Hair clipper brands | 1st of 9 | 45.4% | Show ranking |
Is BaBylissPRO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.