Brandwave

How popular isT3?

In September 2026, people searched for T3 by name about 82,200 times worldwide, a 17.5% increase from the previous year. These searches made up 0.23% of all global hair straightener brand searches, placing T3 fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair straightener brands, T3 appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

T3 is the fifth most searched of 7 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 79.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. BaBylissShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ghdShare of searches 7.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Cloud NineShare of searches 3.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. T3Share of searches 0.23%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top hair straightener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T3 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. T3 is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. T32nd
  3. BaBylissPRO3rd
  4. Dyson4th
  5. Remington5th
  6. BaByliss–
  7. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair straightener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which hair straightener brands compete with T3?

T3 against hair straightener brands worldwide, by month

Share of searches by month for Dyson, BaByliss, ghd, Cloud Nine, T3. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineT3BaBylissPRORemington
Oct 202578.6%9.6%8.6%2.6%0.23%0.28%0.04%
Nov 202577.6%9.4%10.4%2.1%0.23%0.28%0.03%
Dec 202576.7%11.4%8.4%2.5%0.42%0.41%0.04%
Jan 202679.7%9.8%7.2%2.6%0.29%0.3%0.04%
Feb 202678.1%9.6%8.6%3.1%0.28%0.26%0.04%
Mar 202676%11.3%8.4%3.7%0.28%0.22%0.04%
Apr 202677.8%11.5%7%3.1%0.28%0.29%0.05%
May 202677.7%11.5%7%3.1%0.28%0.31%0.05%
Jun 202677.9%11.4%7%3.1%0.23%0.29%0.05%
Jul 202672.9%13.1%9.8%3.6%0.32%0.21%0.05%
Aug 202677.2%11.5%6.9%3.8%0.28%0.28%0.05%
Sep 202679.4%9.8%7.1%3.2%0.23%0.23%0.04%

  1. 1.Dyson

    79.4%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  2. 2.BaByliss

    9.8%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -1.7 points.

  3. 3.ghd

    7.1%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  4. 4.Cloud Nine

    3.2%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.T3

    0.23%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.BaBylissPRO

    0.23%

    Held 6th. 14.7K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Remington

    0.04%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between T3 and its closest rivals

Every comparison with T3

11 comparisons

How has branded search demand for T3 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for T3 worldwide rose from 70K to 82.2K.
  • Across the 12 months ending September 2026, T3 rose from 6th to 5th among hair straightener brands worldwide.

How did search popularity change for hair straightener brands worldwide in September 2026?

5 changes

  1. In September 2026, Dyson gained share of searches among hair straightener brands worldwide, from 77.2% to 79.4%.

  2. In September 2026, BaByliss lost share of searches among hair straightener brands worldwide, from 11.5% to 9.8%.

  3. In September 2026, Cloud Nine lost share of searches among hair straightener brands worldwide, from 3.8% to 3.2%.

  4. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.3% over 12 measured months, from 18K to 14.7K in September 2026.

  5. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are T3’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using T3’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hair dryer t3
  • hair straightener t3
  • t3 curling iron
  • t3 hair styling

Do you work for T3? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does T3 compete?

T3 is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands5th of 80.81%Show ranking
Curling iron brands6th of 70.23%Show ranking
Hair straightener brands5th of 70.23%Shown above
Curling wand brands6th of 70.25%Show ranking
Flat iron brands4th of 60.25%Show ranking
Hair curler brands4th of 60.26%Show ranking
Blow dryer brands3rd of 60.26%Show ranking
Hot rollers brands3rd of 52.1%Show ranking
Creator with pink hair and a pink jacket

Is T3 your brand?

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