Brandwave

BaBylissPRO vs ghd:Which is more popular?

In September 2026, ghd had more branded searches than BaBylissPRO among hair straightener brands worldwide. ghd had about 450,000 branded searches, while BaBylissPRO had 14,700. ghd made up 7.1% of all hair straightener brand searches we track, and BaBylissPRO accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about hair straightener brands, BaBylissPRO and ghd each appeared in four of the five answers. ghd was mentioned before BaBylissPRO in three out of four answers.

Among hair straightener brands worldwide in September 2026

Who do people search for more?

ghd, about 31 searches for every 1 for BaBylissPRO

ghd 450K searchesBaBylissPRO 14.7K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

BaBylissPRO in 4 of 5ghd in 4 of 5

Who does AI recommend more?

ghd, named ahead of BaBylissPRO in 3 of 4 answers

ghd first in 3BaBylissPRO first in 1

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Top hair straightener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO and ghd were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ghd was listed before BaBylissPRO in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. T32nd
  3. BaBylissPRO3rd
  4. Dyson4th
  5. Remington5th
  6. BaByliss–
  7. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair straightener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or ghd more popular in search?

This chart shows how often people search Google for BaBylissPRO and ghd by name. Each line represents a brand's share of searches for all seven hair straightener brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and ghd among hair straightener brands worldwide, by month

Share of searches by month for ghd, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineT3BaBylissPRORemington
Oct 202578.6%9.6%8.6%2.6%0.23%0.28%0.04%
Nov 202577.6%9.4%10.4%2.1%0.23%0.28%0.03%
Dec 202576.7%11.4%8.4%2.5%0.42%0.41%0.04%
Jan 202679.7%9.8%7.2%2.6%0.29%0.3%0.04%
Feb 202678.1%9.6%8.6%3.1%0.28%0.26%0.04%
Mar 202676%11.3%8.4%3.7%0.28%0.22%0.04%
Apr 202677.8%11.5%7%3.1%0.28%0.29%0.05%
May 202677.7%11.5%7%3.1%0.28%0.31%0.05%
Jun 202677.9%11.4%7%3.1%0.23%0.29%0.05%
Jul 202672.9%13.1%9.8%3.6%0.32%0.21%0.05%
Aug 202677.2%11.5%6.9%3.8%0.28%0.28%0.05%
Sep 202679.4%9.8%7.1%3.2%0.23%0.23%0.04%

How has the BaBylissPRO and ghd comparison changed over the last 12 months?

3 findings
  • ghd was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among hair straightener brands worldwide moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 18K to 14.7K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair straightener brands worldwide moved from 8.6% to 7.1%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for hair straightener brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.3% over 12 measured months, from 18K to 14.7K in September 2026.

  2. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

2 branded search terms

  • babylisspro flat iron
  • babylisspro straightener

ghd

1 branded search term

  • ghd

How the Brand Demand Index is measured

Other head-to-heads among hair straightener brands

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