BaByliss vs Dyson:Which is more popular?
In September 2026, Dyson had more branded searches than BaByliss among hair straightener brands worldwide. Dyson had about 5 million branded searches, while BaByliss had 616,000. Dyson made up 79.4% of all hair straightener brand searches we track, and BaByliss accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about hair straightener brands, Dyson appeared in four of the five answers and BaByliss in none.
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Top hair straightener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaByliss did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ghd1st
T32nd
BaBylissPRO3rd
Dyson4th
Remington5th
BaByliss–
Cloud Nine–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair straightener brands
5 answers
Asked ChatGPT
“Which hair straightener brand should I buy?”
Asked ChatGPT
“What are the best hair straightener brands?”
Asked ChatGPT
“What's the best hair straightener brand for smooth sleek hair?”
Searched Google, AI Overview
“best hair straightener”
Searched Google, AI Overview
“ceramic hair straightener”
- 1T3
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is BaByliss or Dyson more popular in search?
This chart shows how often people search Google for BaByliss and Dyson by name. Each line represents a brand's share of searches for all seven hair straightener brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dyson, BaByliss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | BaByliss | ghd | Cloud Nine | T3 | BaBylissPRO | Remington |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.6% | 9.6% | 8.6% | 2.6% | 0.23% | 0.28% | 0.04% |
| Nov 2025 | 77.6% | 9.4% | 10.4% | 2.1% | 0.23% | 0.28% | 0.03% |
| Dec 2025 | 76.7% | 11.4% | 8.4% | 2.5% | 0.42% | 0.41% | 0.04% |
| Jan 2026 | 79.7% | 9.8% | 7.2% | 2.6% | 0.29% | 0.3% | 0.04% |
| Feb 2026 | 78.1% | 9.6% | 8.6% | 3.1% | 0.28% | 0.26% | 0.04% |
| Mar 2026 | 76% | 11.3% | 8.4% | 3.7% | 0.28% | 0.22% | 0.04% |
| Apr 2026 | 77.8% | 11.5% | 7% | 3.1% | 0.28% | 0.29% | 0.05% |
| May 2026 | 77.7% | 11.5% | 7% | 3.1% | 0.28% | 0.31% | 0.05% |
| Jun 2026 | 77.9% | 11.4% | 7% | 3.1% | 0.23% | 0.29% | 0.05% |
| Jul 2026 | 72.9% | 13.1% | 9.8% | 3.6% | 0.32% | 0.21% | 0.05% |
| Aug 2026 | 77.2% | 11.5% | 6.9% | 3.8% | 0.28% | 0.28% | 0.05% |
| Sep 2026 | 79.4% | 9.8% | 7.1% | 3.2% | 0.23% | 0.23% | 0.04% |
How has the BaByliss and Dyson comparison changed over the last 12 months?
3 findings
- Dyson was ahead of BaByliss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BaByliss’ share of searches among hair straightener brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K.
- Across the 12 months ending September 2026, Dyson’s share of searches among hair straightener brands worldwide moved from 78.6% to 79.4%, and its estimated monthly branded searches held steady at 5M.
How did search popularity change for hair straightener brands worldwide in September 2026?
2 changes
In September 2026, Dyson gained share of searches among hair straightener brands worldwide, from 77.2% to 79.4%.
In September 2026, BaByliss lost share of searches among hair straightener brands worldwide, from 11.5% to 9.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using BaByliss’ and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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