Brandwave

BaByliss vs Cloud Nine:Which is more popular?

In September 2026, BaByliss had more branded searches than Cloud Nine among hair straightener brands worldwide. BaByliss had about 616,000 branded searches, while Cloud Nine had 201,000. BaByliss made up 9.8% of all hair straightener brand searches we track, and Cloud Nine accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about hair straightener brands, neither BaByliss nor Cloud Nine appeared in any of the five answers.

Among hair straightener brands worldwide in September 2026

Who do people search for more?

BaByliss, about 3 searches for every 1 for Cloud Nine

BaByliss 616K searchesCloud Nine 201K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

BaByliss in 0 of 5Cloud Nine in 0 of 5

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Top hair straightener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BaByliss nor Cloud Nine showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. T32nd
  3. BaBylissPRO3rd
  4. Dyson4th
  5. Remington5th
  6. BaByliss–
  7. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair straightener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or Cloud Nine more popular in search?

This chart shows how often people search Google for BaByliss and Cloud Nine by name. Each line represents a brand's share of searches for all seven hair straightener brands we track, month by month, from English-language searches worldwide.

BaByliss and Cloud Nine among hair straightener brands worldwide, by month

Share of searches by month for BaByliss, Cloud Nine. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineT3BaBylissPRORemington
Oct 202578.6%9.6%8.6%2.6%0.23%0.28%0.04%
Nov 202577.6%9.4%10.4%2.1%0.23%0.28%0.03%
Dec 202576.7%11.4%8.4%2.5%0.42%0.41%0.04%
Jan 202679.7%9.8%7.2%2.6%0.29%0.3%0.04%
Feb 202678.1%9.6%8.6%3.1%0.28%0.26%0.04%
Mar 202676%11.3%8.4%3.7%0.28%0.22%0.04%
Apr 202677.8%11.5%7%3.1%0.28%0.29%0.05%
May 202677.7%11.5%7%3.1%0.28%0.31%0.05%
Jun 202677.9%11.4%7%3.1%0.23%0.29%0.05%
Jul 202672.9%13.1%9.8%3.6%0.32%0.21%0.05%
Aug 202677.2%11.5%6.9%3.8%0.28%0.28%0.05%
Sep 202679.4%9.8%7.1%3.2%0.23%0.23%0.04%

How has the BaByliss and Cloud Nine comparison changed over the last 12 months?

3 findings

How did search popularity change for hair straightener brands worldwide in September 2026?

2 changes

  1. In September 2026, BaByliss lost share of searches among hair straightener brands worldwide, from 11.5% to 9.8%.

  2. In September 2026, Cloud Nine lost share of searches among hair straightener brands worldwide, from 3.8% to 3.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BaByliss’ and Cloud Nine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

Cloud Nine

1 branded search term

  • cloud nine

How the Brand Demand Index is measured

Other head-to-heads among hair straightener brands

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