Brandwave

BaByliss vs ghd:Which is more popular?

In September 2026, BaByliss had more branded searches than ghd among hair straightener brands worldwide. BaByliss had about 616,000 branded searches, while ghd had 450,000. BaByliss made up 9.8% of all hair straightener brand searches we track, and ghd accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about hair straightener brands, ghd appeared in four of the five answers and BaByliss in none.

Among hair straightener brands worldwide in September 2026

Who do people search for more?

BaByliss, about 37% more searches than ghd

BaByliss 616K searchesghd 450K searches

Who does AI mention more?

ghd, mentioned in 4 of 5 answers, BaByliss in 0

ghd in 4 of 5BaByliss in 0 of 5

Who does AI recommend more?

ghd, the only one of the two named

ghd first in 4BaByliss never named

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Top hair straightener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ghd1st
  2. T32nd
  3. BaBylissPRO3rd
  4. Dyson4th
  5. Remington5th
  6. BaByliss–
  7. Cloud Nine–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • T34 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BaBylissPRO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair straightener brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or ghd more popular in search?

This chart shows how often people search Google for BaByliss and ghd by name. Each line represents a brand's share of searches for all seven hair straightener brands we track, month by month, from English-language searches worldwide.

BaByliss and ghd among hair straightener brands worldwide, by month

Share of searches by month for BaByliss, ghd. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissghdCloud NineT3BaBylissPRORemington
Oct 202578.6%9.6%8.6%2.6%0.23%0.28%0.04%
Nov 202577.6%9.4%10.4%2.1%0.23%0.28%0.03%
Dec 202576.7%11.4%8.4%2.5%0.42%0.41%0.04%
Jan 202679.7%9.8%7.2%2.6%0.29%0.3%0.04%
Feb 202678.1%9.6%8.6%3.1%0.28%0.26%0.04%
Mar 202676%11.3%8.4%3.7%0.28%0.22%0.04%
Apr 202677.8%11.5%7%3.1%0.28%0.29%0.05%
May 202677.7%11.5%7%3.1%0.28%0.31%0.05%
Jun 202677.9%11.4%7%3.1%0.23%0.29%0.05%
Jul 202672.9%13.1%9.8%3.6%0.32%0.21%0.05%
Aug 202677.2%11.5%6.9%3.8%0.28%0.28%0.05%
Sep 202679.4%9.8%7.1%3.2%0.23%0.23%0.04%

How has the BaByliss and ghd comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: ghd took it in November 2025, BaByliss took it in December 2025.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among hair straightener brands worldwide moved from 9.6% to 9.8%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, ghd’s share of searches among hair straightener brands worldwide moved from 8.6% to 7.1%, and its estimated monthly branded searches moved from 550K to 450K.

How did search popularity change for hair straightener brands worldwide in September 2026?

2 changes

  1. In September 2026, BaByliss lost share of searches among hair straightener brands worldwide, from 11.5% to 9.8%.

  2. Estimated monthly branded searches for ghd worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

ghd

1 branded search term

  • ghd

How the Brand Demand Index is measured

Other head-to-heads among hair straightener brands

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