Brandwave

How popular isBaBylissPRO?

In September 2026, people searched for BaBylissPRO by name about 293,000 times worldwide, about the same as the previous year. These searches made up 0.18% of all global blow dryer brand searches, placing BaBylissPRO fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about blow dryer brands, BaBylissPRO appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

BaBylissPRO is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. DysonShare of searches 88.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. BaBylissShare of searches 10.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. T3Share of searches 0.26%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BaBylissPROShare of searches 0.18%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CHIShare of searches 0.04%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top blow dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BaBylissPRO is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. T34th
  5. BaByliss–
  6. CHI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blow dryer brands

5 answers

  • Asked ChatGPT

    “Which blow dryer brand should I buy?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Asked ChatGPT

    “What are the best blow dryer brands?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO
    4. 4T3

  • Asked ChatGPT

    “What's the best blow dryer brand for fast drying?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Searched Google, AI Overview

    “best blow dryer”

    1. 1Dyson

  • Searched Google, AI Overview

    “ionic hair dryer”

    1. 1T3

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which blow dryer brands compete with BaBylissPRO?

BaBylissPRO against blow dryer brands worldwide, by month

Share of searches by month for Dyson, BaByliss, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissT3BaBylissPROCHIShark
Oct 202588.6%10.8%0.26%0.21%0.05%0.03%
Nov 202588.6%10.7%0.26%0.32%0.04%0.04%
Dec 202586%12.8%0.47%0.57%0.04%0.05%
Jan 202688.2%10.9%0.32%0.48%0.05%0.03%
Feb 202688.5%10.9%0.32%0.21%0.05%0.03%
Mar 202686.4%12.9%0.31%0.31%0.06%0.03%
Apr 202686.6%12.8%0.31%0.26%0.06%0.03%
May 202686.6%12.8%0.31%0.26%0.05%0.03%
Jun 202686.6%12.7%0.26%0.38%0.05%0.03%
Jul 202683.9%15.1%0.37%0.45%0.06%0.03%
Aug 202686.5%12.9%0.31%0.26%0.05%0.03%
Sep 202688.6%10.9%0.26%0.18%0.04%0.03%

  1. 1.Dyson

    88.6%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +2.1 points.

  2. 2.BaByliss

    10.9%

    Held 2nd. 616K estimated branded searches, +0.98% vs prior month. Share -2 points.

  3. 3.T3

    0.26%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.BaBylissPRO

    0.18%

    Held 4th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.CHI

    0.04%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shark

    0.03%

    Held 6th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between BaBylissPRO and its closest rivals

Every comparison with BaBylissPRO

17 comparisons

How has branded search demand for BaBylissPRO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BaBylissPRO worldwide held steady, from 307K to 293K.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among blow dryer brands worldwide held steady, from 0.21% to 0.18%.

How did search popularity change for blow dryer brands worldwide in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among blow dryer brands worldwide, from 86.5% to 88.6%.

  2. In September 2026, BaByliss lost share of searches among blow dryer brands worldwide, from 12.9% to 10.9%.

  3. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  4. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are BaBylissPRO’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babyliss pro clippers
  • babylisspro
  • babylisspro curling iron
  • babylisspro curling wand
  • babylisspro flat iron
  • babylisspro hair dryer
  • babylisspro straightener

Do you work for BaBylissPRO? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BaBylissPRO compete?

BaBylissPRO is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands6th of 80.36%Show ranking
Hair dryer brands7th of 80.16%Show ranking
Hair straightener brands6th of 70.23%Show ranking
Hair curler brands5th of 60.22%Show ranking
Blow dryer brands4th of 60.18%Shown above
Hair clipper brands1st of 945.4%Show ranking
Creator with pink hair and a pink jacket

Is BaBylissPRO your brand?

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