Brandwave

BaBylissPRO vs CHI:Which is more popular?

In September 2026, BaBylissPRO had more branded searches than CHI among blow dryer brands worldwide. BaBylissPRO had about 9,900 branded searches, while CHI had 2,400. BaBylissPRO made up 0.69% of all blow dryer brand searches we track, and CHI accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about blow dryer brands, BaBylissPRO appeared in three of the five answers and CHI in none.

Among blow dryer brands worldwide in September 2026

Who do people search for more?

BaBylissPRO, about 4 searches for every 1 for CHI

BaBylissPRO 9.9K searchesCHI 2.4K searches

Who does AI mention more?

BaBylissPRO, mentioned in 3 of 5 answers, CHI in 0

BaBylissPRO in 3 of 5CHI in 0 of 5

Who does AI recommend more?

BaBylissPRO, the only one of the two named

BaBylissPRO first in 3CHI never named

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Top blow dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CHI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. T34th
  5. BaByliss–
  6. CHI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blow dryer brands

5 answers

  • Asked ChatGPT

    “Which blow dryer brand should I buy?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Asked ChatGPT

    “What are the best blow dryer brands?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO
    4. 4T3

  • Asked ChatGPT

    “What's the best blow dryer brand for fast drying?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Searched Google, AI Overview

    “best blow dryer”

    1. 1Dyson

  • Searched Google, AI Overview

    “ionic hair dryer”

    1. 1T3

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or CHI more popular in search?

This chart shows how often people search Google for BaBylissPRO and CHI by name. Each line represents a brand's share of searches for all six blow dryer brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and CHI among blow dryer brands worldwide, by month

Share of searches by month for BaBylissPRO, CHI. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissT3BaBylissPROCHIShark
Oct 202552.7%45%1.1%0.89%0.21%0.12%
Nov 202556.4%41%1%1.2%0.16%0.16%
Dec 202555.6%40.8%1.5%1.8%0.13%0.16%
Jan 202659.7%37.3%1.1%1.6%0.18%0.11%
Feb 202660.3%37.6%1.1%0.74%0.18%0.1%
Mar 202651.5%45.9%1.1%1.1%0.22%0.1%
Apr 202651%46.6%1.1%0.93%0.22%0.1%
May 202651.9%45.8%1.1%0.92%0.18%0.1%
Jun 202651%46.3%0.94%1.4%0.19%0.1%
Jul 202650.7%46.4%1.1%1.4%0.18%0.1%
Aug 202659.3%38.8%0.94%0.77%0.15%0.08%
Sep 202654.8%43.2%1%0.69%0.17%0.11%

How has the BaBylissPRO and CHI comparison changed over the last 12 months?

3 findings
  • BaBylissPRO was ahead of CHI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among blow dryer brands worldwide moved from 0.89% to 0.69%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, CHI’s share of searches among blow dryer brands worldwide moved from 0.21% to 0.17%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for blow dryer brands worldwide in September 2026?

2 changes

  1. BaBylissPRO’s share of searches among blow dryer brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.69% in September 2026.

  2. Estimated monthly branded searches for CHI worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and CHI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

1 branded search term

  • babylisspro hair dryer

CHI

1 branded search term

  • chi hair

How the Brand Demand Index is measured

Other head-to-heads among blow dryer brands

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