Brandwave

BaByliss vs BaBylissPRO:Which is more popular?

In September 2026, BaByliss had more branded searches than BaBylissPRO among blow dryer brands worldwide. BaByliss had about 616,000 branded searches, while BaBylissPRO had 9,900. BaByliss made up 10.9% of all blow dryer brand searches we track, and BaBylissPRO accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about blow dryer brands, BaBylissPRO appeared in three of the five answers and BaByliss in none.

Among blow dryer brands worldwide in September 2026

Who do people search for more?

BaByliss, about 62 searches for every 1 for BaBylissPRO

BaByliss 616K searchesBaBylissPRO 9.9K searches

Who does AI mention more?

BaBylissPRO, mentioned in 3 of 5 answers, BaByliss in 0

BaBylissPRO in 3 of 5BaByliss in 0 of 5

Who does AI recommend more?

BaBylissPRO, the only one of the two named

BaBylissPRO first in 3BaByliss never named

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Top blow dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. T34th
  5. BaByliss–
  6. CHI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blow dryer brands

5 answers

  • Asked ChatGPT

    “Which blow dryer brand should I buy?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Asked ChatGPT

    “What are the best blow dryer brands?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO
    4. 4T3

  • Asked ChatGPT

    “What's the best blow dryer brand for fast drying?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Searched Google, AI Overview

    “best blow dryer”

    1. 1Dyson

  • Searched Google, AI Overview

    “ionic hair dryer”

    1. 1T3

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaByliss or BaBylissPRO more popular in search?

This chart shows how often people search Google for BaByliss and BaBylissPRO by name. Each line represents a brand's share of searches for all six blow dryer brands we track, month by month, from English-language searches worldwide.

BaByliss and BaBylissPRO among blow dryer brands worldwide, by month

Share of searches by month for BaByliss, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissT3BaBylissPROCHIShark
Oct 202588.6%10.8%0.26%0.21%0.05%0.03%
Nov 202588.6%10.7%0.26%0.32%0.04%0.04%
Dec 202586%12.8%0.47%0.57%0.04%0.05%
Jan 202688.2%10.9%0.32%0.48%0.05%0.03%
Feb 202688.5%10.9%0.32%0.21%0.05%0.03%
Mar 202686.4%12.9%0.31%0.31%0.06%0.03%
Apr 202686.6%12.8%0.31%0.26%0.06%0.03%
May 202686.6%12.8%0.31%0.26%0.05%0.03%
Jun 202686.6%12.7%0.26%0.38%0.05%0.03%
Jul 202683.9%15.1%0.37%0.45%0.06%0.03%
Aug 202686.5%12.9%0.31%0.26%0.05%0.03%
Sep 202688.6%10.9%0.26%0.18%0.04%0.03%

How has the BaByliss and BaBylissPRO comparison changed over the last 12 months?

3 findings
  • BaByliss was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among blow dryer brands worldwide moved from 10.8% to 10.9%, and its estimated monthly branded searches moved from 610K to 616K.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among blow dryer brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for blow dryer brands worldwide in September 2026?

2 changes

  1. In September 2026, BaByliss lost share of searches among blow dryer brands worldwide, from 12.9% to 10.9%.

  2. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BaByliss’ and BaBylissPRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaByliss

3 branded search terms

  • babyliss
  • babyliss hair dryer
  • babyliss shaver

BaBylissPRO

1 branded search term

  • babylisspro hair dryer

How the Brand Demand Index is measured

Other head-to-heads among blow dryer brands

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