Brandwave

BaBylissPRO vs Dyson:Which is more popular?

In September 2026, Dyson had more branded searches than BaBylissPRO among blow dryer brands worldwide. Dyson had about 5 million branded searches, while BaBylissPRO had 9,900. Dyson made up 88.6% of all blow dryer brand searches we track, and BaBylissPRO accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about blow dryer brands, Dyson appeared in four of the five answers and BaBylissPRO in three. Dyson was mentioned before BaBylissPRO in every answer.

Among blow dryer brands worldwide in September 2026

Who do people search for more?

Dyson, about 505 searches for every 1 for BaBylissPRO

Dyson 5M searchesBaBylissPRO 9.9K searches

Who does AI mention more?

Dyson, mentioned in 4 of 5 answers, BaBylissPRO in 3

Dyson in 4 of 5BaBylissPRO in 3 of 5

Who does AI recommend more?

Dyson, named ahead of BaBylissPRO in every answer

Dyson first in 3BaBylissPRO never first

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Top blow dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BaBylissPRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dyson was listed before BaBylissPRO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. BaBylissPRO3rd
  4. T34th
  5. BaByliss–
  6. CHI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaBylissPRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T32 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CHI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blow dryer brands

5 answers

  • Asked ChatGPT

    “Which blow dryer brand should I buy?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Asked ChatGPT

    “What are the best blow dryer brands?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO
    4. 4T3

  • Asked ChatGPT

    “What's the best blow dryer brand for fast drying?”

    1. 1Dyson
    2. 2Shark
    3. 3BaBylissPRO

  • Searched Google, AI Overview

    “best blow dryer”

    1. 1Dyson

  • Searched Google, AI Overview

    “ionic hair dryer”

    1. 1T3

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BaBylissPRO or Dyson more popular in search?

This chart shows how often people search Google for BaBylissPRO and Dyson by name. Each line represents a brand's share of searches for all six blow dryer brands we track, month by month, from English-language searches worldwide.

BaBylissPRO and Dyson among blow dryer brands worldwide, by month

Share of searches by month for Dyson, BaBylissPRO. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBaBylissT3BaBylissPROCHIShark
Oct 202588.6%10.8%0.26%0.21%0.05%0.03%
Nov 202588.6%10.7%0.26%0.32%0.04%0.04%
Dec 202586%12.8%0.47%0.57%0.04%0.05%
Jan 202688.2%10.9%0.32%0.48%0.05%0.03%
Feb 202688.5%10.9%0.32%0.21%0.05%0.03%
Mar 202686.4%12.9%0.31%0.31%0.06%0.03%
Apr 202686.6%12.8%0.31%0.26%0.06%0.03%
May 202686.6%12.8%0.31%0.26%0.05%0.03%
Jun 202686.6%12.7%0.26%0.38%0.05%0.03%
Jul 202683.9%15.1%0.37%0.45%0.06%0.03%
Aug 202686.5%12.9%0.31%0.26%0.05%0.03%
Sep 202688.6%10.9%0.26%0.18%0.04%0.03%

How has the BaBylissPRO and Dyson comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of BaBylissPRO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BaBylissPRO’s share of searches among blow dryer brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among blow dryer brands worldwide held steady at 88.6%, and its estimated monthly branded searches held steady at 5M.

How did search popularity change for blow dryer brands worldwide in September 2026?

2 changes

  1. In September 2026, Dyson gained share of searches among blow dryer brands worldwide, from 86.5% to 88.6%.

  2. Estimated monthly branded searches for BaBylissPRO worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BaBylissPRO’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BaBylissPRO

1 branded search term

  • babylisspro hair dryer

Dyson

1 branded search term

  • dyson

How the Brand Demand Index is measured

Other head-to-heads among blow dryer brands

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