Brandwave

Demeyere vs Our Place:Which is more popular?

In September 2026, Our Place had more branded searches than Demeyere among premium cookware brands worldwide. Our Place had about 193,000 branded searches, while Demeyere had 33,100. Our Place made up 7.6% of all premium cookware brand searches we track, and Demeyere accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about premium cookware brands, Demeyere appeared in four of the five answers and Our Place in none.

Among premium cookware brands worldwide in September 2026

Who do people search for more?

Our Place, about 6 searches for every 1 for Demeyere

Our Place 193K searchesDemeyere 33.1K searches

Who does AI mention more?

Demeyere, mentioned in 4 of 5 answers, Our Place in 0

Demeyere in 4 of 5Our Place in 0 of 5

Who does AI recommend more?

Demeyere, the only one of the two named

Demeyere first in 4Our Place never named

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Top premium cookware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Demeyere was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Our Place did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Demeyere2nd
  3. Le Creuset3rd
  4. Hestan4th
  5. Made In5th
  6. Fissler6th
  7. Caraway7th
  8. HexClad–
  9. Our Place–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • All-Clad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Made In4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Demeyere4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hestan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fissler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Caraway1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Our Place0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium cookware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Demeyere or Our Place more popular in search?

This chart shows how often people search Google for Demeyere and Our Place by name. Each line represents a brand's share of searches for all nine premium cookware brands we track, month by month, from English-language searches worldwide.

Demeyere and Our Place among premium cookware brands worldwide, by month

Share of searches by month for Our Place, Demeyere. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetHexCladMade InOur PlaceAll-CladFisslerCarawayDemeyereHestan
Oct 202554.6%15.6%7.6%7.9%7.1%3.3%2.2%1.2%0.36%
Nov 202544.6%22.1%8.9%9.5%7.6%2.7%3.3%0.99%0.36%
Dec 202548.5%18.9%7.9%9.5%8.3%2%3.6%0.88%0.39%
Jan 202650.1%15.3%9.2%9%8.5%3%3%1.4%0.4%
Feb 202651.9%15.4%8.9%7.3%8.3%3.9%2.6%1.4%0.34%
Mar 202653.2%13.4%8.5%9%7.4%3.9%2.6%1.4%0.43%
Apr 202653.3%15.3%7%10.4%7%3.2%2.2%1.2%0.53%
May 202652.1%15.4%8.9%7.9%7.3%3.9%2.6%1.4%0.42%
Jun 202652%13.1%8.3%7.8%12.6%2.6%2.1%1.2%0.35%
Jul 202655.4%14.5%8.9%7.2%7.2%2.7%2.3%1.2%0.45%
Aug 202654.5%13.7%8.7%8.3%6.7%3.3%2.7%1.5%0.54%
Sep 202659.3%12.1%8.3%7.6%5.7%2.9%2.4%1.3%0.39%

How has the Demeyere and Our Place comparison changed over the last 12 months?

3 findings
  • Our Place was ahead of Demeyere in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Demeyere’s share of searches among premium cookware brands worldwide moved from 1.2% to 1.3%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 12 months ending September 2026, Our Place’s share of searches among premium cookware brands worldwide moved from 7.9% to 7.6%, and its estimated monthly branded searches moved from 218K to 193K.

How did search popularity change for premium cookware brands worldwide in September 2026?

1 change
  1. In September 2026, Our Place lost share of searches among premium cookware brands worldwide, from 8.3% to 7.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Demeyere’s and Our Place’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Demeyere

1 branded search term

  • demeyere

Our Place

4 branded search terms

  • always pan
  • cookware our place
  • our place
  • our place cookware

How the Brand Demand Index is measured

Other head-to-heads among premium cookware brands

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