Brandwave

How popular isHamilton Beach?

In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 4% of all global turkey roaster brand searches, placing Hamilton Beach fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about turkey roaster brands, Hamilton Beach appeared in three of the four answers and was the third most recommended of the four.

Search and AI answers in September 2026

Hamilton Beach is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 81.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. CuisinartShare of searches 8.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. All-CladShare of searches 5.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Hamilton BeachShare of searches 4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top turkey roaster brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hamilton Beach was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hamilton Beach is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. All-Clad1st
  2. Cuisinart2nd
  3. Hamilton Beach3rd
  4. Le Creuset4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • All-Clad3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Cuisinart2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Le Creuset1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about turkey roaster brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which turkey roaster brands compete with Hamilton Beach?

Hamilton Beach against turkey roaster brands worldwide, by month

Share of searches by month for Le Creuset, Cuisinart, All-Clad, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetCuisinartAll-CladHamilton Beach
Oct 202578.5%10.5%7.1%3.9%
Nov 202578.3%10.5%8.6%2.6%
Dec 202577.8%10.5%8.5%3.1%
Jan 202675.6%12.4%8.3%3.7%
Feb 202677.2%10.4%8.5%3.8%
Mar 202676%12.5%6.9%4.6%
Apr 202677.8%10.5%7%4.7%
May 202676%12.5%6.9%4.6%
Jun 202671.6%9.7%14.4%4.3%
Jul 202675.2%12.4%6.8%5.6%
Aug 202675.2%12.4%6.8%5.6%
Sep 202681.1%8.9%5.9%4%

  1. 1.Le Creuset

    81.1%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +5.9 points.

  2. 2.Cuisinart

    8.9%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -3.5 points.

  3. 3.All-Clad

    5.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Hamilton Beach

    4%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

Compare popularity between Hamilton Beach and its closest rivals

Every comparison with Hamilton Beach

18 comparisons

How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among turkey roaster brands worldwide peaked at 5.6% in July 2026 and was lowest at 2.6% in November 2025.

How did search popularity change for turkey roaster brands worldwide in September 2026?

4 changes

  1. In September 2026, Le Creuset gained share of searches among turkey roaster brands worldwide, from 75.2% to 81.1%.

  2. In September 2026, Cuisinart lost share of searches among turkey roaster brands worldwide, from 12.4% to 8.9%.

  3. In September 2026, Hamilton Beach lost share of searches among turkey roaster brands worldwide, from 5.6% to 4%.

  4. In September 2026, All-Clad lost share of searches among turkey roaster brands worldwide, from 6.8% to 5.9%.

How are Hamilton Beach’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton beach
  • hamilton beach chopper
  • hamilton beach food chopper

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How the Brand Demand Index is measured

Where does Hamilton Beach compete?

Hamilton Beach is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands6th of 62.6%Show ranking
Hand mixer brands5th of 62.7%Show ranking
Turkey roaster brands4th of 44%Shown above
Bread maker brands6th of 64.8%Show ranking
Toaster brands5th of 74.8%Show ranking
Mini chopper brands4th of 40.08%Show ranking
Tea kettle brands4th of 65.4%Show ranking
Slow cooker brands6th of 76.1%Show ranking
Egg cooker brands3rd of 416.1%Show ranking
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