Brandwave

How popular isHamilton Beach?

In September 2026, people searched for Hamilton Beach by name about 75,100 times worldwide, about the same as the previous year. These searches made up 5.4% of all global tea kettle brand searches, placing Hamilton Beach fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about tea kettle brands, Hamilton Beach appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Hamilton Beach is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. SmegShare of searches 67.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BrevilleShare of searches 12.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. CuisinartShare of searches 12.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Hamilton BeachShare of searches 5.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. BodumShare of searches 3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tea kettle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hamilton Beach is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hamilton Beach1st
  2. Cuisinart2nd
  3. Breville3rd
  4. Smeg–
  5. Bodum–
  6. ZWILLING–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hamilton Beach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea kettle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tea kettle brands compete with Hamilton Beach?

Hamilton Beach against tea kettle brands worldwide, by month

Share of searches by month for Smeg, Breville, Cuisinart, Hamilton Beach, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegBrevilleCuisinartHamilton BeachBodumZWILLING
Oct 202565.7%9.7%14.5%5.3%4.4%0.39%
Nov 202561.2%13.6%16.6%4.1%4.1%0.45%
Dec 202560.2%13.6%16.6%5%4.1%0.45%
Jan 202666.4%10%15%4.5%3.7%0.4%
Feb 202668.4%10.3%12.6%4.6%3.8%0.34%
Mar 202665.9%9.9%14.8%5.4%3.6%0.4%
Apr 202663.3%11.4%14%6.3%4.2%0.84%
May 202661.5%11.1%16.5%6.1%4.1%0.67%
Jun 202659.8%12.9%15.8%7.1%3.9%0.52%
Jul 202661.3%11.1%16.5%7.4%3.3%0.36%
Aug 202661.4%10.9%16.2%7.3%4%0.35%
Sep 202667.1%12.1%12.1%5.4%3%0.32%

  1. 1.Smeg

    67.1%

    Held 1st. 914K estimated branded searches, +19.6% vs prior month. Share +5.7 points.

  2. 2.Breville

    12.1%

    Moved from 3rd to 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

  3. 3.Cuisinart

    12.1%

    Moved from 2nd to 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -4 points.

  4. 4.Hamilton Beach

    5.4%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  5. 5.Bodum

    3%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

  6. 6.ZWILLING

    0.32%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Hamilton Beach and its closest rivals

Every comparison with Hamilton Beach

18 comparisons

How has branded search demand for Hamilton Beach changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hamilton Beach worldwide held steady, from 75.2K to 75.1K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among tea kettle brands worldwide peaked at 7.4% in July 2026 and was lowest at 4.1% in November 2025.

How did search popularity change for tea kettle brands worldwide in September 2026?

6 changes

  1. In September 2026, Breville overtook Cuisinart to rank 2nd among tea kettle brands worldwide, with 12.1% of the searches.

  2. In September 2026, Smeg gained share of searches among tea kettle brands worldwide, from 61.4% to 67.1%.

  3. In September 2026, Cuisinart lost share of searches among tea kettle brands worldwide, from 16.2% to 12.1%.

  4. In September 2026, Hamilton Beach lost share of searches among tea kettle brands worldwide, from 7.3% to 5.4%.

  5. In September 2026, Bodum lost share of searches among tea kettle brands worldwide, from 4% to 3%.

  6. Estimated monthly branded searches for ZWILLING worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Hamilton Beach’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hamilton beach
  • hamilton beach chopper
  • hamilton beach food chopper

Do you work for Hamilton Beach? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hamilton Beach compete?

Hamilton Beach is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands6th of 62.6%Show ranking
Hand mixer brands5th of 62.7%Show ranking
Turkey roaster brands4th of 44%Show ranking
Bread maker brands6th of 64.8%Show ranking
Toaster brands5th of 74.8%Show ranking
Mini chopper brands4th of 40.08%Show ranking
Tea kettle brands4th of 65.4%Shown above
Slow cooker brands6th of 76.1%Show ranking
Egg cooker brands3rd of 416.1%Show ranking
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