Brandwave

Hamilton Beach vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than Hamilton Beach among tea kettle brands worldwide. Smeg had about 914,000 branded searches, while Hamilton Beach had 74,000. Smeg made up 67.1% of all tea kettle brand searches we track, and Hamilton Beach accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about tea kettle brands, Hamilton Beach appeared in four of the five answers and Smeg in none.

Among tea kettle brands worldwide in September 2026

Who do people search for more?

Smeg, about 12 searches for every 1 for Hamilton Beach

Smeg 914K searchesHamilton Beach 74K searches

Who does AI mention more?

Hamilton Beach, mentioned in 4 of 5 answers, Smeg in 0

Hamilton Beach in 4 of 5Smeg in 0 of 5

Who does AI recommend more?

Hamilton Beach, the only one of the two named

Hamilton Beach first in 3Smeg never named

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Top tea kettle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hamilton Beach1st
  2. Cuisinart2nd
  3. Breville3rd
  4. Smeg–
  5. Bodum–
  6. ZWILLING–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hamilton Beach4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea kettle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hamilton Beach or Smeg more popular in search?

This chart shows how often people search Google for Hamilton Beach and Smeg by name. Each line represents a brand's share of searches for all six tea kettle brands we track, month by month, from English-language searches worldwide.

Hamilton Beach and Smeg among tea kettle brands worldwide, by month

Share of searches by month for Smeg, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegBrevilleCuisinartHamilton BeachBodumZWILLING
Oct 202565.7%9.7%14.5%5.3%4.4%0.39%
Nov 202561.2%13.6%16.6%4.1%4.1%0.45%
Dec 202560.2%13.6%16.6%5%4.1%0.45%
Jan 202666.4%10%15%4.5%3.7%0.4%
Feb 202668.4%10.3%12.6%4.6%3.8%0.34%
Mar 202665.9%9.9%14.8%5.4%3.6%0.4%
Apr 202663.3%11.4%14%6.3%4.2%0.84%
May 202661.5%11.1%16.5%6.1%4.1%0.67%
Jun 202659.8%12.9%15.8%7.1%3.9%0.52%
Jul 202661.3%11.1%16.5%7.4%3.3%0.36%
Aug 202661.4%10.9%16.2%7.3%4%0.35%
Sep 202667.1%12.1%12.1%5.4%3%0.32%

How has the Hamilton Beach and Smeg comparison changed over the last 12 months?

3 findings
  • Smeg was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among tea kettle brands worldwide moved from 5.3% to 5.4%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands worldwide moved from 65.7% to 67.1%, and its estimated monthly branded searches held steady at 914K.

How did search popularity change for tea kettle brands worldwide in September 2026?

2 changes

  1. In September 2026, Smeg gained share of searches among tea kettle brands worldwide, from 61.4% to 67.1%.

  2. In September 2026, Hamilton Beach lost share of searches among tea kettle brands worldwide, from 7.3% to 5.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Beach

1 branded search term

  • hamilton beach

Smeg

2 branded search terms

  • smeg
  • smeg coffee machine

How the Brand Demand Index is measured

Other head-to-heads among tea kettle brands

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