Bodum vs Hamilton Beach:Which is searched more?
In September 2026, Hamilton Beach had more branded searches than Bodum among tea kettle brands worldwide. Hamilton Beach had about 74,000 branded searches, while Bodum had 40,500. Hamilton Beach made up 5.4% of all tea kettle brand searches we track, and Bodum accounted for 3%. These are worldwide searches for English-language branded terms.
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Is Bodum or Hamilton Beach more popular in search?
Compare the tea kettle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hamilton Beach, Bodum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | Breville | Cuisinart | Hamilton Beach | Bodum | ZWILLING |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.7% | 9.7% | 14.5% | 5.3% | 4.4% | 0.39% |
| Nov 2025 | 61.2% | 13.6% | 16.6% | 4.1% | 4.1% | 0.45% |
| Dec 2025 | 60.2% | 13.6% | 16.6% | 5% | 4.1% | 0.45% |
| Jan 2026 | 66.4% | 10% | 15% | 4.5% | 3.7% | 0.4% |
| Feb 2026 | 68.4% | 10.3% | 12.6% | 4.6% | 3.8% | 0.34% |
| Mar 2026 | 65.9% | 9.9% | 14.8% | 5.4% | 3.6% | 0.4% |
| Apr 2026 | 63.3% | 11.4% | 14% | 6.3% | 4.2% | 0.84% |
| May 2026 | 61.5% | 11.1% | 16.5% | 6.1% | 4.1% | 0.67% |
| Jun 2026 | 59.8% | 12.9% | 15.8% | 7.1% | 3.9% | 0.52% |
| Jul 2026 | 61.3% | 11.1% | 16.5% | 7.4% | 3.3% | 0.36% |
| Aug 2026 | 61.4% | 10.9% | 16.2% | 7.3% | 4% | 0.35% |
| Sep 2026 | 67.1% | 12.1% | 12.1% | 5.4% | 3% | 0.32% |
How has the Bodum and Hamilton Beach comparison changed over the last 12 months?
3 findings
- Hamilton Beach was ahead of Bodum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands worldwide moved from 4.4% to 3%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Hamilton Beach’s share of searches among tea kettle brands worldwide moved from 5.3% to 5.4%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for tea kettle brands worldwide in September 2026?
2 changes
In September 2026, Hamilton Beach lost share of searches among tea kettle brands worldwide, from 7.3% to 5.4%.
In September 2026, Bodum lost share of searches among tea kettle brands worldwide, from 4% to 3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bodum’s and Hamilton Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bodum
1 branded search term
- bodum
Hamilton Beach
1 branded search term
- hamilton beach
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