Brandwave

Hamilton Beach vs Lakeland:Which is more popular?

In September 2026, Hamilton Beach had more branded searches than Lakeland among egg cooker brands worldwide. Hamilton Beach had about 74,000 branded searches, while Lakeland had 6,600. Hamilton Beach made up 16.1% of all egg cooker brand searches we track, and Lakeland accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about egg cooker brands, Hamilton Beach appeared in three of the five answers and Lakeland in none.

Among egg cooker brands worldwide in September 2026

Who do people search for more?

Hamilton Beach, about 11 searches for every 1 for Lakeland

Hamilton Beach 74K searchesLakeland 6.6K searches

Who does AI mention more?

Hamilton Beach, mentioned in 3 of 5 answers, Lakeland in 0

Hamilton Beach in 3 of 5Lakeland in 0 of 5

Who does AI recommend more?

Hamilton Beach, the only one of the two named

Hamilton Beach first in 3Lakeland never named

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Top egg cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Lakeland did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Hamilton Beach2nd
  3. Breville–
  4. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hamilton Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Hamilton Beach or Lakeland more popular in search?

This chart shows how often people search Google for Hamilton Beach and Lakeland by name. Each line represents a brand's share of searches for all four egg cooker brands we track, month by month, from English-language searches worldwide.

Hamilton Beach and Lakeland among egg cooker brands worldwide, by month

Share of searches by month for Hamilton Beach, Lakeland. The figures are in the table below the chart.

View monthly share of searches table
MonthCuisinartBrevilleHamilton BeachLakeland
Oct 202553.9%28.4%15.6%2.1%
Nov 202556.4%32%9.6%1.9%
Dec 202556.4%30.7%11.3%1.5%
Jan 202660.6%25.9%11.6%1.9%
Feb 202653.1%30.8%13.8%2.3%
Mar 202657.3%26.7%14.6%1.3%
Apr 202649.7%31.5%17.3%1.5%
May 202653.5%29.3%16.1%1.2%
Jun 202649.5%31.8%17.4%1.3%
Jul 202651.6%28.3%19%1.1%
Aug 202652.2%27.8%18.6%1.4%
Sep 202646.4%36%16.1%1.4%

How has the Hamilton Beach and Lakeland comparison changed over the last 12 months?

3 findings
  • Hamilton Beach was ahead of Lakeland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among egg cooker brands worldwide moved from 15.6% to 16.1%, and its estimated monthly branded searches held steady at 74K.
  • Across the 12 months ending September 2026, Lakeland’s share of searches among egg cooker brands worldwide moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 9.9K to 6.6K.

How did search popularity change for egg cooker brands worldwide in September 2026?

2 changes

  1. In September 2026, Hamilton Beach lost share of searches among egg cooker brands worldwide, from 18.6% to 16.1%.

  2. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Beach

1 branded search term

  • hamilton beach

Lakeland

1 branded search term

  • lakeland uk

How the Brand Demand Index is measured

Other head-to-heads among egg cooker brands

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