Brandwave

How popular isLakeland in search?

In September 2026, there were an estimated 375K branded searches for Lakeland worldwide which is down 18.5% over the last 12 months. Lakeland holds 3.7% estimated Share of Search among egg Cooker brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bear73.4%
  2. MINI12%
  3. Breville8.6%
  4. Lakeland3.7%
  5. Cuisinart2.1%
  6. Elite0.14%
  7. Circle0.13%
  8. Dash<0.01%
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Which egg Cooker brands compete with Lakeland?

Lakeland against egg Cooker brands worldwide, by month

Share of Search by month for Bear, MINI, Breville, Lakeland, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthBearMINIBrevilleLakelandCuisinartEliteCircleDash
Oct 202568.7%13.7%9.2%5.2%2.9%0.28%0.19%<0.01%
Nov 202571.7%9.6%10.6%4.4%3.4%0.2%0.12%<0.01%
Dec 202572.3%9.6%10.6%3.7%3.6%0.14%0.1%<0.01%
Jan 202681.5%7.3%6.3%2.3%2.3%0.13%0.11%<0.01%
Feb 202641.2%27.4%17%8.5%5.2%0.31%0.36%<0.01%
Mar 202640.7%27%16.9%8.3%6.4%0.24%0.36%0.01%
Apr 202641.4%27.5%17.3%8.4%4.8%0.21%0.36%<0.01%
May 202636.4%29.5%18.5%9%6%0.22%0.36%<0.01%
Jun 202637.3%30.2%19.1%7.6%5.2%0.19%0.37%<0.01%
Jul 202636.3%29.4%20.4%7.4%5.9%0.22%0.34%<0.01%
Aug 202650.3%22.3%15.4%6.8%4.6%0.22%0.26%<0.01%
Sep 202673.4%12%8.6%3.7%2.1%0.14%0.13%<0.01%

  1. 1.Bear

    73.4%

    Held 1st. 7.5M estimated branded searches, +172% vs prior month. Share +23.1 points.

  2. 2.MINI

    12%

    Held 2nd. 1.2M estimated branded searches, 0% vs prior month. Share -10.3 points.

  3. 3.Breville

    8.6%

    Held 3rd. 879K estimated branded searches, +4.1% vs prior month. Share -6.8 points.

  4. 4.Lakeland

    3.7%

    Held 4th. 375K estimated branded searches, 0% vs prior month. Share -3.2 points.

  5. 5.Cuisinart

    2.1%

    Held 5th. 213K estimated branded searches, -16% vs prior month. Share -2.5 points.

  6. 6.Elite

    0.14%

    Moved from 7th to 6th. 14K estimated branded searches, +17.6% vs prior month. Share -0.1 points.

  7. 7.Circle

    0.13%

    Moved from 6th to 7th. 13.6K estimated branded searches, -5.6% vs prior month. Share -0.1 points.

  8. 8.Dash

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lakeland and its closest rivals

Every comparison with Lakeland

How has branded search demand for Lakeland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lakeland worldwide fell from 460K to 375K.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among egg Cooker brands worldwide decreased from 5.2% to 3.7%.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among egg Cooker brands worldwide peaked at 9% in May 2026 and was lowest at 2.3% in January 2026.

How did search popularity change for egg Cooker brands worldwide in September 2026?

  1. In September 2026, Bear gained estimated Share of Search among egg Cooker brands worldwide, from 50.3% to 73.4%.

  2. In September 2026, MINI lost estimated Share of Search among egg Cooker brands worldwide, from 22.3% to 12%.

  3. In September 2026, Breville lost estimated Share of Search among egg Cooker brands worldwide, from 15.4% to 8.6%.

  4. In September 2026, Lakeland lost estimated Share of Search among egg Cooker brands worldwide, from 6.8% to 3.7%.

  5. In September 2026, Cuisinart lost estimated Share of Search among egg Cooker brands worldwide, from 4.6% to 2.1%.

  6. In September 2026, Elite rose from 7th to 6th among egg Cooker brands worldwide.

Where does Lakeland compete?

Lakeland is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Clothes Pegs brands4th of 80.57%Show ranking
Bread Knife brands3rd of 60.65%Show ranking
Clothes Brush brands2nd of 40.67%Show ranking
Egg Cooker brands4th of 83.7%Shown above
Onion Chopper brands5th of 87%Show ranking
Pasta Machine brands3rd of 39.2%Show ranking
Pancake Maker brands5th of 610.5%Show ranking
Fridge Thermometer brands3rd of 710.6%Show ranking
Bread Slicer brands5th of 811.1%Show ranking
Nut Milk Bag brands2nd of 314.9%Show ranking
Jar Opener brands3rd of 716.4%Show ranking
Oven Gloves brands2nd of 617%Show ranking
Rolling Pin brands2nd of 619.6%Show ranking
Dustpan And Brush brands2nd of 322.3%Show ranking
Ironing boards2nd of 623%Show ranking
Heated Throw brands2nd of 434.9%Show ranking
Heated Airer brands1st of 446.2%Show ranking
Clothes airers1st of 646.6%Show ranking
Scarf Hanger brands1st of 470.3%Show ranking
Cling Film brands1st of 397%Show ranking

How is Lakeland measured?

Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • lakeland
  • lakeland uk

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How the Brand Demand Index is measured

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