Lakeland vs Philips:Which is searched more?
In August 2026, Philips had more branded searches than Lakeland among ironing boards worldwide. Philips was estimated to have 1.1M branded searches compared to Lakeland’s 6.6K, and held a 79.2% Share of Search versus Lakeland’s 0.47%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lakeland or Philips?
Compare the ironing boards shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Lakeland |
|---|---|---|
| Oct 2025 | 81.2% | 0.74% |
| Nov 2025 | 80.8% | 0.93% |
| Dec 2025 | 83.3% | 0.73% |
| Jan 2026 | 78.6% | 0.87% |
| Feb 2026 | 78.5% | 0.8% |
| Mar 2026 | 76.6% | 0.53% |
| Apr 2026 | 78.2% | 0.55% |
| May 2026 | 77.7% | 0.46% |
| Jun 2026 | 80.8% | 0.48% |
| Jul 2026 | 81.8% | 0.42% |
| Aug 2026 | 79.2% | 0.47% |
| Sep 2026 | — | — |
How has the Lakeland and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Lakeland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lakeland’s estimated Share of Search among ironing boards worldwide moved from 0.74% to 0.47%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among ironing boards worldwide moved from 81.2% to 79.2%, and its estimated monthly branded searches held steady at 1.1M.
How did search popularity change for ironing boards worldwide in August 2026?
2 changes
In August 2026, Philips lost estimated Share of Search among ironing boards worldwide, from 81.8% to 79.2%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lakeland’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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