How popular isLakeland in search?
In September 2026, there were an estimated 375K branded searches for Lakeland worldwide which is down 18.5% over the last 12 months. Lakeland holds 10.5% estimated Share of Search among pancake Maker brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja32.1%Breville24.7%
Tefal15.7%
Domo12.6%
Lakeland10.5%
Russell Hobbs4.3%
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Where does Lakeland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pancake Maker brands | 5th of 6 | 10.5% | Shown below |
| Ironing boards | 2nd of 6 | 23% | Show ranking |
| Egg Cooker brands | 2nd of 3 | 25.5% | Show ranking |
| Jar Opener brands | 2nd of 5 | 29.4% | Show ranking |
| Heated Throw brands | 2nd of 4 | 34.9% | Show ranking |
| Clothes Pegs brands | 2nd of 4 | 39.5% | Show ranking |
| Heated Airer brands | 1st of 4 | 46.2% | Show ranking |
| Clothes airers | 1st of 6 | 46.6% | Show ranking |
| Rolling Pin brands | 1st of 3 | 61.9% | Show ranking |
Which pancake Maker brands compete with Lakeland?
Share of Search by month for Ninja, Breville, Tefal, Domo, Lakeland, Russell Hobbs. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Tefal | Domo | Lakeland | Russell Hobbs |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 22.6% | 16.1% | 12.4% | 12.7% | 5.8% |
| Nov 2025 | 33.2% | 26.2% | 17.7% | 7.1% | 10.9% | 4.9% |
| Dec 2025 | 33.2% | 27.8% | 15.1% | 9.3% | 9.5% | 5.1% |
| Jan 2026 | 32.8% | 25.2% | 17% | 10.7% | 9.1% | 5.2% |
| Feb 2026 | 32.6% | 22.8% | 17.2% | 11.1% | 11.4% | 5.1% |
| Mar 2026 | 31.7% | 22.3% | 16.7% | 13.2% | 10.9% | 5.2% |
| Apr 2026 | 33.2% | 23.2% | 14.1% | 13.6% | 11.3% | 4.6% |
| May 2026 | 29.6% | 23.6% | 16.9% | 13.8% | 11.5% | 4.6% |
| Jun 2026 | 33.9% | 23.9% | 14.1% | 13.9% | 9.5% | 4.6% |
| Jul 2026 | 31.2% | 28.3% | 13.1% | 12.3% | 10.2% | 4.9% |
| Aug 2026 | 33.2% | 24.5% | 13.9% | 13.1% | 10.9% | 4.4% |
| Sep 2026 | 32.1% | 24.7% | 15.7% | 12.6% | 10.5% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 1.1M | 0% | -1.1 points | |
| 2, held 2nd | 24.7% | 879K | +4.1% | +0.2 points | |
| 3, held 3rd | 15.7% | 560K | +17.2% | +1.8 points | |
| 4, held 4th | 12.6% | 450K | 0% | -0.4 points | |
| 5, held 5th | 10.5% | 375K | 0% | -0.4 points | |
| 6, held 6th | 4.3% | 153K | 0% | -0.1 points |
1.
Ninja32.1%
Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
24.7%
Held 2nd. 879K estimated branded searches, +4.1% vs prior month. Share +0.2 points.
3.
15.7%
Held 3rd. 560K estimated branded searches, +17.2% vs prior month. Share +1.8 points.
4.
Domo12.6%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Lakeland10.5%
Held 5th. 375K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.3%
Held 6th. 153K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Lakeland and its closest rivals
Every comparison with Lakeland
22 comparisons
- Dreamland vs Lakeland
- Avanti vs Lakeland
- Breville vs Lakeland
- Domo vs Lakeland
- Hill's vs Lakeland
- Lakeland vs Ninja
- Lakeland vs Philips
- Lakeland vs Tefal
- Black and Decker vs Lakeland
- Cuisinart vs Lakeland
- Lakeland vs Vileda
- Lakeland vs Robert Dyas
- Lakeland vs Russell Hobbs
- Lakeland vs Oxo
- Brabantia vs Lakeland
- Joseph Joseph vs Lakeland
- Beurer vs Lakeland
- Lakeland vs Silentnight
- Lakeland vs Leifheit
- Lakeland vs Minky
- Beldray vs Lakeland
- Household Essentials vs Lakeland
How has branded search demand for Lakeland changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lakeland worldwide fell from 460K to 375K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake Maker brands worldwide decreased from 12.7% to 10.5%.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake Maker brands worldwide peaked at 12.7% in October 2025 and was lowest at 9.1% in January 2026.
- Across the 12 months ending September 2026, Lakeland fell from 4th to 5th among pancake Maker brands worldwide.
How did search popularity change for pancake Maker brands worldwide in September 2026?
4 changes
In September 2026, Tefal gained estimated Share of Search among pancake Maker brands worldwide, from 13.9% to 15.7%.
In September 2026, Ninja lost estimated Share of Search among pancake Maker brands worldwide, from 33.2% to 32.1%.
Estimated monthly branded searches for Russell Hobbs worldwide fell 26.5% over 12 measured months, from 208K to 153K in September 2026.
Estimated monthly branded searches for Lakeland worldwide fell 18.5% over 12 measured months, from 460K to 375K in September 2026.
How is Lakeland measured?
Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- lakeland
- lakeland uk
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Is Lakeland your brand?
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