Hill's vs Lakeland:Which is searched more?
In September 2026, Hill's had more branded searches than Lakeland among clothes pegs brands worldwide. Hill's was estimated to have 450K branded searches compared to Lakeland’s 19.6K, and held a 75.9% Share of Search versus Lakeland’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hill's or Lakeland?
Compare the clothes pegs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hill's, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Brabantia | Lakeland | Beldray |
|---|---|---|---|---|
| Oct 2025 | 79.5% | 13.1% | 5.2% | 2.2% |
| Nov 2025 | 76.8% | 15.4% | 5.7% | 2.2% |
| Dec 2025 | 77.9% | 15.7% | 4.6% | 1.8% |
| Jan 2026 | 79.2% | 15.8% | 3.5% | 1.5% |
| Feb 2026 | 76.3% | 18.6% | 2.9% | 2.2% |
| Mar 2026 | 73.6% | 22.1% | 1.8% | 2.5% |
| Apr 2026 | 77.5% | 18.9% | 1.8% | 1.8% |
| May 2026 | 74.5% | 22.3% | 1.4% | 1.8% |
| Jun 2026 | 80.4% | 16.2% | 1.5% | 1.9% |
| Jul 2026 | 77.8% | 19% | 1.4% | 1.9% |
| Aug 2026 | 73.7% | 22.1% | 2% | 2.1% |
| Sep 2026 | 75.9% | 18.6% | 3.3% | 2.2% |
How has the Hill's and Lakeland comparison changed over the last 12 months?
3 findings
- Hill's was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among clothes pegs brands worldwide moved from 79.5% to 75.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among clothes pegs brands worldwide moved from 5.2% to 3.3%, and its estimated monthly branded searches moved from 36.1K to 19.6K.
How did search popularity change for clothes pegs brands worldwide in September 2026?
2 changes
In September 2026, Lakeland overtook Beldray to rank 3rd among clothes pegs brands worldwide, with 3.3% estimated Share of Search.
In September 2026, Hill's gained estimated Share of Search among clothes pegs brands worldwide, from 73.7% to 75.9%.
Other head-to-heads among clothes pegs brands
How each brand is measured
Brandwave collects information about searches that people make online using Hill's’ and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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