Brandwave

Beldray vs Lakeland:Which is searched more?

In September 2026, Lakeland had more branded searches than Beldray among clothes pegs brands worldwide. Lakeland was estimated to have 19.6K branded searches compared to Beldray’s 13K, and held a 3.3% Share of Search versus Beldray’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among clothes pegs brands worldwide in September 2026Which is more popular in search, Beldray or Lakeland?
Beldray2.2%13K searches
vs
Lakeland3.3%19.6K searches

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Which is more popular in search, Beldray or Lakeland?

Compare the clothes pegs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beldray and Lakeland among clothes pegs brands worldwide, by month

Share of Search by month for Lakeland, Beldray. The figures are in the table below the chart.

View monthly share of search table
MonthHill'sBrabantiaLakelandBeldray
Oct 202579.5%13.1%5.2%2.2%
Nov 202576.8%15.4%5.7%2.2%
Dec 202577.9%15.7%4.6%1.8%
Jan 202679.2%15.8%3.5%1.5%
Feb 202676.3%18.6%2.9%2.2%
Mar 202673.6%22.1%1.8%2.5%
Apr 202677.5%18.9%1.8%1.8%
May 202674.5%22.3%1.4%1.8%
Jun 202680.4%16.2%1.5%1.9%
Jul 202677.8%19%1.4%1.9%
Aug 202673.7%22.1%2%2.1%
Sep 202675.9%18.6%3.3%2.2%

How has the Beldray and Lakeland comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Beldray took it in March 2026, Lakeland took it in September 2026.
  • Across the 12 months ending September 2026, Beldray’s estimated Share of Search among clothes pegs brands worldwide held steady at 2.2%, and its estimated monthly branded searches moved from 15.5K to 13K.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among clothes pegs brands worldwide moved from 5.2% to 3.3%, and its estimated monthly branded searches moved from 36.1K to 19.6K.

How did search popularity change for clothes pegs brands worldwide in September 2026?

  1. In September 2026, Lakeland overtook Beldray to rank 3rd among clothes pegs brands worldwide, with 3.3% estimated Share of Search.

  2. Estimated monthly branded searches for Beldray worldwide fell 16.4% over 12 measured months, from 15.5K to 13K in September 2026.

Other head-to-heads among clothes pegs brands

How each brand is measured

Brandwave collects information about searches that people make online using Beldray’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beldray

2 branded search terms

  • beldray
  • beldray ironing boards

Lakeland

4 branded search terms

  • lakeland clothes
  • lakeland clothes airer
  • lakeland heated airer
  • lakeland uk

How the Brand Demand Index is measured

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