Brandwave

How popular isBeldray in search?

In September 2026, there were an estimated 13K branded searches for Beldray worldwide which is down 16.4% over the last 12 months. Beldray holds 2.2% estimated Share of Search among clothes pegs brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hill's75.9%
  2. Brabantia18.6%
  3. Lakeland3.3%
  4. Beldray2.2%
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Which clothes pegs brands compete with Beldray?

Beldray against clothes pegs brands worldwide, by month

Share of Search by month for Hill's, Brabantia, Lakeland, Beldray. The figures are in the table below the chart.

View monthly share of search table
MonthHill'sBrabantiaLakelandBeldray
Oct 202579.5%13.1%5.2%2.2%
Nov 202576.8%15.4%5.7%2.2%
Dec 202577.9%15.7%4.6%1.8%
Jan 202679.2%15.8%3.5%1.5%
Feb 202676.3%18.6%2.9%2.2%
Mar 202673.6%22.1%1.8%2.5%
Apr 202677.5%18.9%1.8%1.8%
May 202674.5%22.3%1.4%1.8%
Jun 202680.4%16.2%1.5%1.9%
Jul 202677.8%19%1.4%1.9%
Aug 202673.7%22.1%2%2.1%
Sep 202675.9%18.6%3.3%2.2%

  1. 1.Hill's

    75.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Brabantia

    18.6%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.6 points.

  3. 3.Lakeland

    3.3%

    Moved from 4th to 3rd. 19.6K estimated branded searches, +60.6% vs prior month. Share +1.3 points.

  4. 4.Beldray

    2.2%

    Moved from 3rd to 4th. 13K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Beldray and its closest rivals

Every comparison with Beldray

How has branded search demand for Beldray changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beldray worldwide fell from 15.5K to 13K.
  • Across the 12 months ending September 2026, Beldray’s estimated Share of Search among clothes pegs brands worldwide peaked at 2.5% in March 2026 and was lowest at 1.5% in January 2026.

How did search popularity change for clothes pegs brands worldwide in September 2026?

  1. In September 2026, Lakeland overtook Beldray to rank 3rd among clothes pegs brands worldwide, with 3.3% estimated Share of Search.

  2. In September 2026, Hill's gained estimated Share of Search among clothes pegs brands worldwide, from 73.7% to 75.9%.

  3. In September 2026, Brabantia lost estimated Share of Search among clothes pegs brands worldwide, from 22.1% to 18.6%.

  4. Estimated monthly branded searches for Beldray worldwide fell 16.4% over 12 measured months, from 15.5K to 13K in September 2026.

Where does Beldray compete?

Beldray is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Mop brands6th of 61.2%Show ranking
Clothes pegs brands4th of 42.2%Shown above
Ironing boards5th of 64.2%Show ranking

How is Beldray measured?

Brandwave collects information about searches that people make online using Beldray’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • beldray
  • beldray ironing boards

Do you work for Beldray? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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