How popular isHill's in search?
In September 2026, there were an estimated 450K branded searches for Hill's worldwide which is down 18.2% over the last 12 months. Hill's holds 75.9% estimated Share of Search among clothes pegs brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which clothes pegs brands compete with Hill's?
Share of Search by month for Hill's, Brabantia, Lakeland, Beldray. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Brabantia | Lakeland | Beldray |
|---|---|---|---|---|
| Oct 2025 | 79.5% | 13.1% | 5.2% | 2.2% |
| Nov 2025 | 76.8% | 15.4% | 5.7% | 2.2% |
| Dec 2025 | 77.9% | 15.7% | 4.6% | 1.8% |
| Jan 2026 | 79.2% | 15.8% | 3.5% | 1.5% |
| Feb 2026 | 76.3% | 18.6% | 2.9% | 2.2% |
| Mar 2026 | 73.6% | 22.1% | 1.8% | 2.5% |
| Apr 2026 | 77.5% | 18.9% | 1.8% | 1.8% |
| May 2026 | 74.5% | 22.3% | 1.4% | 1.8% |
| Jun 2026 | 80.4% | 16.2% | 1.5% | 1.9% |
| Jul 2026 | 77.8% | 19% | 1.4% | 1.9% |
| Aug 2026 | 73.7% | 22.1% | 2% | 2.1% |
| Sep 2026 | 75.9% | 18.6% | 3.3% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.9% | 450K | 0% | +2.2 points | |
| 2, held 2nd | 18.6% | 110K | -18.5% | -3.6 points | |
| 3, moved from 4th to 3rd | 3.3% | 19.6K | +60.6% | +1.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 2.2% | 13K | 0% | +0.1 pointsmoved from 3rd to 4th |
1.
Hill's75.9%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.2 points.
18.6%
Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.6 points.
3.
Lakeland3.3%
Moved from 4th to 3rd. 19.6K estimated branded searches, +60.6% vs prior month. Share +1.3 points.
4.
Beldray2.2%
Moved from 3rd to 4th. 13K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Hill's and its closest rivals
How has branded search demand for Hill's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hill's worldwide fell from 550K to 450K.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among clothes pegs brands worldwide decreased from 79.5% to 75.9%.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among clothes pegs brands worldwide peaked at 80.4% in June 2026 and was lowest at 73.6% in March 2026.
How did search popularity change for clothes pegs brands worldwide in September 2026?
4 changes
In September 2026, Lakeland overtook Beldray to rank 3rd among clothes pegs brands worldwide, with 3.3% estimated Share of Search.
In September 2026, Hill's gained estimated Share of Search among clothes pegs brands worldwide, from 73.7% to 75.9%.
In September 2026, Brabantia lost estimated Share of Search among clothes pegs brands worldwide, from 22.1% to 18.6%.
Estimated monthly branded searches for Beldray worldwide fell 16.4% over 12 measured months, from 15.5K to 13K in September 2026.
Where does Hill's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pet food brands | 2nd of 8 | 29.4% | Show ranking |
| Dog food brands | 2nd of 5 | 33.6% | Show ranking |
| Kitten food brands | 2nd of 5 | 33.8% | Show ranking |
| Cat food brands | 2nd of 5 | 37.9% | Show ranking |
| Clothes line brands | 1st of 4 | 72.4% | Show ranking |
| Clothes pegs brands | 1st of 4 | 75.9% | Shown above |
How is Hill's measured?
Brandwave collects information about searches that people make online using Hill's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hill's
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