Hill's vs Hills Hoist:Which is searched more?
In September 2026, Hill's had more branded searches than Hills Hoist among clothes line brands worldwide. Hill's was estimated to have 450K branded searches compared to Hills Hoist’s 9.9K, and held a 72.4% Share of Search versus Hills Hoist’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hill's or Hills Hoist?
Compare the clothes line brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hill's, Hills Hoist. The figures are in the table below the chart.
View monthly share of search table
| Month | Hill's | Brabantia | Minky | Hills Hoist |
|---|---|---|---|---|
| Oct 2025 | 78.5% | 12.9% | 7.2% | 1.4% |
| Nov 2025 | 74.1% | 14.8% | 9.5% | 1.6% |
| Dec 2025 | 74.1% | 14.9% | 9.3% | 1.6% |
| Jan 2026 | 76.4% | 15.3% | 7% | 1.4% |
| Feb 2026 | 72.8% | 17.8% | 7.8% | 1.6% |
| Mar 2026 | 70.7% | 21.2% | 6.5% | 1.6% |
| Apr 2026 | 73.7% | 18% | 6.6% | 1.6% |
| May 2026 | 70% | 21% | 7.5% | 1.5% |
| Jun 2026 | 76.5% | 15.4% | 6.8% | 1.4% |
| Jul 2026 | 73.9% | 18.1% | 6.7% | 1.3% |
| Aug 2026 | 69.8% | 20.9% | 7.7% | 1.5% |
| Sep 2026 | 72.4% | 17.7% | 8.3% | 1.6% |
How has the Hill's and Hills Hoist comparison changed over the last 12 months?
3 findings
- Hill's was ahead of Hills Hoist in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hill's’ estimated Share of Search among clothes line brands worldwide moved from 78.5% to 72.4%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Hills Hoist’s estimated Share of Search among clothes line brands worldwide moved from 1.4% to 1.6%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for clothes line brands worldwide in September 2026?
1 change
In September 2026, Hill's gained estimated Share of Search among clothes line brands worldwide, from 69.8% to 72.4%.
Other head-to-heads among clothes line brands
How each brand is measured
Brandwave collects information about searches that people make online using Hill's’ and Hills Hoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hill's
1 branded search term
- hill's
Hills Hoist
1 branded search term
- hills hoist
Put your own brand in this comparison
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