Brandwave

How popular isHill's in search?

In September 2026, there were an estimated 450K branded searches for Hill's worldwide which is down 18.2% over the last 12 months. Hill's holds 72.4% estimated Share of Search among clothes line brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hill's72.4%
  2. Brabantia17.7%
  3. Minky8.3%
  4. Hills Hoist1.6%
Hill's website (opens in a new tab)

Follow Hill's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which clothes line brands compete with Hill's?

Hill's against clothes line brands worldwide, by month

Share of Search by month for Hill's, Brabantia, Minky. The figures are in the table below the chart.

View monthly share of search table
MonthHill'sBrabantiaMinkyHills Hoist
Oct 202578.5%12.9%7.2%1.4%
Nov 202574.1%14.8%9.5%1.6%
Dec 202574.1%14.9%9.3%1.6%
Jan 202676.4%15.3%7%1.4%
Feb 202672.8%17.8%7.8%1.6%
Mar 202670.7%21.2%6.5%1.6%
Apr 202673.7%18%6.6%1.6%
May 202670%21%7.5%1.5%
Jun 202676.5%15.4%6.8%1.4%
Jul 202673.9%18.1%6.7%1.3%
Aug 202669.8%20.9%7.7%1.5%
Sep 202672.4%17.7%8.3%1.6%

  1. 1.Hill's

    72.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Brabantia

    17.7%

    Held 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -3.2 points.

  3. 3.Minky

    8.3%

    Held 3rd. 51.4K estimated branded searches, +3.7% vs prior month. Share +0.6 points.

  4. 4.Hills Hoist

    1.6%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Hill's and its closest rivals

Every comparison with Hill's

How has branded search demand for Hill's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hill's worldwide fell from 550K to 450K.
  • Across the 12 months ending September 2026, Hill's’ estimated Share of Search among clothes line brands worldwide decreased from 78.5% to 72.4%.
  • Across the 12 months ending September 2026, Hill's’ estimated Share of Search among clothes line brands worldwide peaked at 78.5% in October 2025 and was lowest at 69.8% in August 2026.

How did search popularity change for clothes line brands worldwide in September 2026?

  1. In September 2026, Hill's gained estimated Share of Search among clothes line brands worldwide, from 69.8% to 72.4%.

  2. In September 2026, Minky gained estimated Share of Search among clothes line brands worldwide, from 7.7% to 8.3%.

  3. In September 2026, Brabantia lost estimated Share of Search among clothes line brands worldwide, from 20.9% to 17.7%.

Where does Hill's compete?

Hill's is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet food brands2nd of 829.4%Show ranking
Dog food brands2nd of 533.6%Show ranking
Kitten food brands2nd of 533.8%Show ranking
Cat food brands2nd of 537.9%Show ranking
Clothes line brands1st of 472.4%Shown above
Clothes pegs brands1st of 475.9%Show ranking

How is Hill's measured?

Brandwave collects information about searches that people make online using Hill's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hill's

Do you work for Hill's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hill's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free