Brandwave

Beldray vs Brabantia:Which is searched more?

In September 2026, Brabantia had more branded searches than Beldray among clothes pegs brands worldwide. Brabantia was estimated to have 110K branded searches compared to Beldray’s 13K, and held an 18.6% Share of Search versus Beldray’s 2.2%. These are worldwide searches for English-language branded terms.

Share of Search among clothes pegs brands worldwide in September 2026Which is more popular in search, Beldray or Brabantia?
Beldray2.2%13K searches
vs
Brabantia18.6%110K searches

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Which is more popular in search, Beldray or Brabantia?

Compare the clothes pegs brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Beldray and Brabantia among clothes pegs brands worldwide, by month

Share of Search by month for Brabantia, Beldray. The figures are in the table below the chart.

View monthly share of search table
MonthHill'sBrabantiaLakelandBeldray
Oct 202579.5%13.1%5.2%2.2%
Nov 202576.8%15.4%5.7%2.2%
Dec 202577.9%15.7%4.6%1.8%
Jan 202679.2%15.8%3.5%1.5%
Feb 202676.3%18.6%2.9%2.2%
Mar 202673.6%22.1%1.8%2.5%
Apr 202677.5%18.9%1.8%1.8%
May 202674.5%22.3%1.4%1.8%
Jun 202680.4%16.2%1.5%1.9%
Jul 202677.8%19%1.4%1.9%
Aug 202673.7%22.1%2%2.1%
Sep 202675.9%18.6%3.3%2.2%

How has the Beldray and Brabantia comparison changed over the last 12 months?

  • Brabantia was ahead of Beldray in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beldray’s estimated Share of Search among clothes pegs brands worldwide held steady at 2.2%, and its estimated monthly branded searches moved from 15.5K to 13K.
  • Across the 12 months ending September 2026, Brabantia’s estimated Share of Search among clothes pegs brands worldwide moved from 13.1% to 18.6%, and its estimated monthly branded searches moved from 90.5K to 110K.

How did search popularity change for clothes pegs brands worldwide in September 2026?

  1. In September 2026, Lakeland overtook Beldray to rank 3rd among clothes pegs brands worldwide, with 3.3% estimated Share of Search.

  2. In September 2026, Brabantia lost estimated Share of Search among clothes pegs brands worldwide, from 22.1% to 18.6%.

  3. Estimated monthly branded searches for Beldray worldwide fell 16.4% over 12 measured months, from 15.5K to 13K in September 2026.

Other head-to-heads among clothes pegs brands

How each brand is measured

Brandwave collects information about searches that people make online using Beldray’s and Brabantia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beldray

2 branded search terms

  • beldray
  • beldray ironing boards

Brabantia

1 branded search term

  • brabantia

How the Brand Demand Index is measured

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