Brandwave

How popular isLakeland in search?

In September 2026, there were an estimated 21.5K branded searches for Lakeland worldwide which is down 48.1% over the last 12 months. Lakeland holds 12.1% estimated Share of Search among heated throw brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Beurer41.7%
  2. Silentnight41.7%
  3. Lakeland12.1%
  4. Dreamland4.4%
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Which heated throw brands compete with Lakeland?

Lakeland against heated throw brands worldwide, by month

Share of Search by month for Beurer, Silentnight, Lakeland, Dreamland. The figures are in the table below the chart.

View monthly share of search table
MonthBeurerSilentnightLakelandDreamland
Oct 202531.5%47%14.4%7%
Nov 202519.6%65.5%9%5.9%
Dec 20259.4%85.6%2.8%2.1%
Jan 202633.5%50.2%9.4%7%
Feb 202643.1%43.1%9%4.9%
Mar 202640.1%49.1%6.8%4%
Apr 202645%45%6.8%3.2%
May 202641.6%50.9%5.3%2.2%
Jun 202650.9%41.6%6%1.5%
Jul 202646.9%46.9%5.1%1.1%
Aug 202645.1%45.1%7.8%2%
Sep 202641.7%41.7%12.1%4.4%

  1. 1.Beurer

    41.7%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.

  2. 2.Silentnight

    41.7%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Lakeland

    12.1%

    Held 3rd. 21.5K estimated branded searches, +68% vs prior month. Share +4.3 points.

  4. 4.Dreamland

    4.4%

    Held 4th. 7.8K estimated branded searches, +137.8% vs prior month. Share +2.4 points.

Compare search popularity between Lakeland and its closest rivals

Every comparison with Lakeland

How has branded search demand for Lakeland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lakeland worldwide fell from 41.5K to 21.5K.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide decreased from 14.4% to 12.1%.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide peaked at 14.4% in October 2025 and was lowest at 2.8% in December 2025.

How did search popularity change for heated throw brands worldwide in September 2026?

  1. In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.8% to 12.1%.

  2. In September 2026, Dreamland gained estimated Share of Search among heated throw brands worldwide, from 2% to 4.4%.

  3. In September 2026, Beurer lost estimated Share of Search among heated throw brands worldwide, from 45.1% to 41.7%.

  4. In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.1% to 41.7%.

Where does Lakeland compete?

Lakeland is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pancake maker brands6th of 60.62%Show ranking
Ironing boards5th of 61.4%Show ranking
Egg cooker brands3rd of 31.9%Show ranking
Clothes pegs brands3rd of 43.6%Show ranking
Jar opener brands4th of 54.5%Show ranking
Heated airer brands4th of 44.7%Show ranking
Clothes airers5th of 64.8%Show ranking
Rolling pin brands3rd of 38.6%Show ranking
Heated throw brands3rd of 412.1%Shown above

How is Lakeland measured?

Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • lakeland clothes
  • lakeland clothes airer
  • lakeland heated airer
  • lakeland heated throw
  • lakeland uk

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How the Brand Demand Index is measured

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