How popular isLakeland in search?
In September 2026, there were an estimated 21.5K branded searches for Lakeland worldwide which is down 48.1% over the last 12 months. Lakeland holds 8.6% estimated Share of Search among rolling pin brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oxo47.7%
Joseph Joseph43.7%
Lakeland8.6%
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Which rolling pin brands compete with Lakeland?
Share of Search by month for Oxo, Joseph Joseph, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Oxo | Joseph Joseph | Lakeland |
|---|---|---|---|
| Oct 2025 | 45.1% | 42% | 12.9% |
| Nov 2025 | 46% | 41.4% | 12.7% |
| Dec 2025 | 42.7% | 47.8% | 9.6% |
| Jan 2026 | 43% | 48% | 9% |
| Feb 2026 | 43.8% | 49.3% | 6.9% |
| Mar 2026 | 44.5% | 50.8% | 4.7% |
| Apr 2026 | 45.1% | 50.7% | 4.2% |
| May 2026 | 49.8% | 46.3% | 3.9% |
| Jun 2026 | 49.6% | 46.7% | 3.7% |
| Jul 2026 | 50.1% | 46.5% | 3.4% |
| Aug 2026 | 44.8% | 50.4% | 4.8% |
| Sep 2026 | 47.7% | 43.7% | 8.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.7% | 120K | 0% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.7% | 110K | -18.5% | -6.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 8.6% | 21.5K | +68% | +3.8 points |
1.
Oxo47.7%
Moved from 2nd to 1st. 120K estimated branded searches, 0% vs prior month. Share +2.9 points.
43.7%
Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -6.7 points.
3.
Lakeland8.6%
Held 3rd. 21.5K estimated branded searches, +68% vs prior month. Share +3.8 points.
Compare search popularity between Lakeland and its closest rivals
Every comparison with Lakeland
22 comparisons
- Beurer vs Lakeland
- Black and Decker vs Lakeland
- Brabantia vs Lakeland
- Breville vs Lakeland
- Cuisinart vs Lakeland
- Domo vs Lakeland
- Hill's vs Lakeland
- Joseph Joseph vs Lakeland
- Lakeland vs Leifheit
- Lakeland vs Minky
- Lakeland vs Ninja
- Lakeland vs Oxo
- Lakeland vs Philips
- Lakeland vs Robert Dyas
- Lakeland vs Russell Hobbs
- Lakeland vs Silentnight
- Lakeland vs Tefal
- Lakeland vs Vileda
- Beldray vs Lakeland
- Dreamland vs Lakeland
- Household Essentials vs Lakeland
- Avanti Homewares vs Lakeland
How has branded search demand for Lakeland changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lakeland worldwide fell from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among rolling pin brands worldwide decreased from 12.9% to 8.6%.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among rolling pin brands worldwide peaked at 12.9% in October 2025 and was lowest at 3.4% in July 2026.
How did search popularity change for rolling pin brands worldwide in September 2026?
3 changes
In September 2026, Oxo overtook Joseph Joseph to become the leader among rolling pin brands worldwide, with 47.7% estimated Share of Search.
In September 2026, Lakeland gained estimated Share of Search among rolling pin brands worldwide, from 4.8% to 8.6%.
In September 2026, Joseph Joseph lost estimated Share of Search among rolling pin brands worldwide, from 50.4% to 43.7%.
Where does Lakeland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pancake maker brands | 6th of 6 | 0.67% | Show ranking |
| Ironing boards | 5th of 6 | 1.7% | Show ranking |
| Egg cooker brands | 3rd of 3 | 1.9% | Show ranking |
| Clothes pegs brands | 3rd of 4 | 3.6% | Show ranking |
| Jar opener brands | 4th of 5 | 4.5% | Show ranking |
| Heated airer brands | 4th of 4 | 4.7% | Show ranking |
| Clothes airers | 5th of 6 | 4.8% | Show ranking |
| Rolling pin brands | 3rd of 3 | 8.6% | Shown above |
| Heated throw brands | 3rd of 4 | 12.1% | Show ranking |
How is Lakeland measured?
Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- lakeland clothes
- lakeland clothes airer
- lakeland heated airer
- lakeland heated throw
- lakeland uk
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Is Lakeland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.