Lakeland vs Oxo:Which is searched more?
In September 2026, Oxo had more branded searches than Lakeland among rolling pin brands worldwide. Oxo was estimated to have 120K branded searches compared to Lakeland’s 21.5K, and held a 47.7% Share of Search versus Lakeland’s 8.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lakeland or Oxo?
Compare the rolling pin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Oxo | Joseph Joseph | Lakeland |
|---|---|---|---|
| Oct 2025 | 45.1% | 42% | 12.9% |
| Nov 2025 | 46% | 41.4% | 12.7% |
| Dec 2025 | 42.7% | 47.8% | 9.6% |
| Jan 2026 | 43% | 48% | 9% |
| Feb 2026 | 43.8% | 49.3% | 6.9% |
| Mar 2026 | 44.5% | 50.8% | 4.7% |
| Apr 2026 | 45.1% | 50.7% | 4.2% |
| May 2026 | 49.8% | 46.3% | 3.9% |
| Jun 2026 | 49.6% | 46.7% | 3.7% |
| Jul 2026 | 50.1% | 46.5% | 3.4% |
| Aug 2026 | 44.8% | 50.4% | 4.8% |
| Sep 2026 | 47.7% | 43.7% | 8.6% |
How has the Lakeland and Oxo comparison changed over the last 12 months?
3 findings
- Oxo was ahead of Lakeland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among rolling pin brands worldwide moved from 12.9% to 8.6%, and its estimated monthly branded searches moved from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among rolling pin brands worldwide moved from 45.1% to 47.7%, and its estimated monthly branded searches moved from 145K to 120K.
How did search popularity change for rolling pin brands worldwide in September 2026?
2 changes
In September 2026, Oxo overtook Joseph Joseph to become the leader among rolling pin brands worldwide, with 47.7% estimated Share of Search.
In September 2026, Lakeland gained estimated Share of Search among rolling pin brands worldwide, from 4.8% to 8.6%.
Other head-to-heads among rolling pin brands
How each brand is measured
Brandwave collects information about searches that people make online using Lakeland’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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