Joseph Joseph vs Oxo:Which is searched more?
In September 2026, Joseph Joseph and Oxo were level on Share of Search among rolling pin brands worldwide, with an estimated 110K branded searches each, at 48.5% and 48.6% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joseph Joseph or Oxo?
Compare the rolling pin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Joseph Joseph. The figures are in the table below the chart.
View monthly share of search table
| Month | Oxo | Joseph Joseph | Lakeland |
|---|---|---|---|
| Oct 2025 | 48.3% | 48.2% | 3.5% |
| Nov 2025 | 47.9% | 47.8% | 4.3% |
| Dec 2025 | 43.3% | 52.8% | 3.9% |
| Jan 2026 | 43.4% | 52.8% | 3.9% |
| Feb 2026 | 43.2% | 52.9% | 3.9% |
| Mar 2026 | 43.8% | 53.6% | 2.6% |
| Apr 2026 | 43.8% | 53.6% | 2.6% |
| May 2026 | 48.9% | 48.7% | 2.4% |
| Jun 2026 | 48.9% | 48.7% | 2.4% |
| Jul 2026 | 48.9% | 48.7% | 2.4% |
| Aug 2026 | 43.8% | 53.6% | 2.6% |
| Sep 2026 | 48.6% | 48.5% | 2.9% |
How has the Joseph Joseph and Oxo comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Joseph Joseph took it in December 2025, Oxo took it in May 2026, Joseph Joseph took it in August 2026, Oxo took it in September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among rolling pin brands worldwide moved from 48.2% to 48.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Oxo’s estimated Share of Search among rolling pin brands worldwide moved from 48.3% to 48.6%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for rolling pin brands worldwide in September 2026?
2 changes
In September 2026, Oxo overtook Joseph Joseph to become the leader among rolling pin brands worldwide, with 48.6% estimated Share of Search.
In September 2026, Joseph Joseph lost estimated Share of Search among rolling pin brands worldwide, from 53.6% to 48.5%.
Other head-to-heads among rolling pin brands
How each brand is measured
Brandwave collects information about searches that people make online using Joseph Joseph’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
Oxo
2 branded search terms
- oxo
- oxo soup
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