How popular isLakeland in search?
In September 2026, there were an estimated 21.5K branded searches for Lakeland worldwide which is down 48.1% over the last 12 months. Lakeland holds 4.6% estimated Share of Search among jar opener brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black and Decker47.5%
Oxo23.8%
Brabantia23.8%
Lakeland4.6%
Avanti Homewares0.28%
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Which jar opener brands compete with Lakeland?
Share of Search by month for Black and Decker, Oxo, Brabantia, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Oxo | Brabantia | Lakeland | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 26.3% | 17.6% | 8.1% | 0.25% |
| Nov 2025 | 45.2% | 27.7% | 18.4% | 8.5% | 0.22% |
| Dec 2025 | 48.5% | 26.8% | 17.9% | 6.6% | 0.25% |
| Jan 2026 | 44.2% | 27.2% | 22.1% | 6.2% | 0.32% |
| Feb 2026 | 45.5% | 25% | 24.9% | 4.3% | 0.29% |
| Mar 2026 | 45.9% | 23% | 28.2% | 2.6% | 0.27% |
| Apr 2026 | 48.6% | 24.4% | 24.3% | 2.5% | 0.26% |
| May 2026 | 51.3% | 21% | 25.7% | 1.8% | 0.25% |
| Jun 2026 | 53.8% | 24.2% | 19.9% | 1.9% | 0.25% |
| Jul 2026 | 48.9% | 24.5% | 24.5% | 1.8% | 0.27% |
| Aug 2026 | 45.9% | 23% | 28.2% | 2.7% | 0.28% |
| Sep 2026 | 47.5% | 23.8% | 23.8% | 4.6% | 0.28% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.5% | 220K | 0% | +1.6 points | |
| 2, moved from 3rd to 2nd | 23.8% | 110K | 0% | +0.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.8% | 110K | -18.5% | -4.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.6% | 21.5K | +68% | +2 points | |
| 5, held 5th | 0.28% | 1.3K | -3.7% | 0 points |
47.5%
Held 1st. 220K estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Oxo23.8%
Moved from 3rd to 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.
23.8%
Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -4.4 points.
4.
Lakeland4.6%
Held 4th. 21.5K estimated branded searches, +68% vs prior month. Share +2 points.
0.28%
Held 5th. 1.3K estimated branded searches, -3.7% vs prior month. Share 0 points.
Compare search popularity between Lakeland and its closest rivals
Every comparison with Lakeland
22 comparisons
- Black and Decker vs Lakeland
- Joseph Joseph vs Lakeland
- Lakeland vs Leifheit
- Lakeland vs Minky
- Lakeland vs Oxo
- Lakeland vs Robert Dyas
- Lakeland vs Vileda
- Beurer vs Lakeland
- Lakeland vs Silentnight
- Brabantia vs Lakeland
- Hill's vs Lakeland
- Beldray vs Lakeland
- Dreamland vs Lakeland
- Breville vs Lakeland
- Cuisinart vs Lakeland
- Domo vs Lakeland
- Household Essentials vs Lakeland
- Lakeland vs Ninja
- Lakeland vs Russell Hobbs
- Lakeland vs Tefal
- Lakeland vs Philips
- Avanti Homewares vs Lakeland
How has branded search demand for Lakeland changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lakeland worldwide fell from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among jar opener brands worldwide decreased from 8.1% to 4.6%.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among jar opener brands worldwide peaked at 8.5% in November 2025 and was lowest at 1.8% in May 2026.
How did search popularity change for jar opener brands worldwide in September 2026?
4 changes
In September 2026, Oxo overtook Brabantia to rank 2nd among jar opener brands worldwide, with 23.8% estimated Share of Search.
In September 2026, Lakeland gained estimated Share of Search among jar opener brands worldwide, from 2.7% to 4.6%.
In September 2026, Black and Decker gained estimated Share of Search among jar opener brands worldwide, from 45.9% to 47.5%.
In September 2026, Brabantia lost estimated Share of Search among jar opener brands worldwide, from 28.2% to 23.8%.
Where does Lakeland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pancake maker brands | 6th of 6 | 0.32% | Show ranking |
| Clothes pegs brands | 3rd of 4 | 3.3% | Show ranking |
| Jar opener brands | 4th of 5 | 4.6% | Shown above |
| Heated airer brands | 4th of 4 | 4.7% | Show ranking |
| Clothes airers | 5th of 6 | 4.8% | Show ranking |
| Egg cooker brands | 3rd of 3 | 1.7% | Show ranking |
| Ironing boards | 4th of 6 | 6.9% | Show ranking |
| Rolling pin brands | 3rd of 3 | 2.9% | Show ranking |
| Heated throw brands | 3rd of 4 | 11.8% | Show ranking |
How is Lakeland measured?
Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- lakeland clothes
- lakeland clothes airer
- lakeland heated airer
- lakeland heated throw
- lakeland uk
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Is Lakeland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.