How popular isLakeland in search?
In September 2026, there were an estimated 21.5K branded searches for Lakeland worldwide which is down 48.1% over the last 12 months. Lakeland holds 0.32% estimated Share of Search among pancake maker brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ninja39.3%Tefal26.7%
Domo21.5%Breville7.9%
Russell Hobbs4.3%
Lakeland0.32%
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Where does Lakeland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Pancake maker brands | 6th of 6 | 0.32% | Shown below |
| Clothes pegs brands | 3rd of 4 | 3.3% | Show ranking |
| Jar opener brands | 4th of 5 | 4.6% | Show ranking |
| Heated airer brands | 4th of 4 | 4.7% | Show ranking |
| Clothes airers | 5th of 6 | 4.8% | Show ranking |
| Egg cooker brands | 3rd of 3 | 1.7% | Show ranking |
| Ironing boards | 4th of 6 | 6.9% | Show ranking |
| Rolling pin brands | 3rd of 3 | 2.9% | Show ranking |
| Heated throw brands | 3rd of 4 | 11.8% | Show ranking |
Which pancake maker brands compete with Lakeland?
Share of Search by month for Ninja, Tefal, Domo, Breville, Russell Hobbs, Lakeland. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Tefal | Domo | Breville | Russell Hobbs | Lakeland |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 27.3% | 21.1% | 6.3% | 6.3% | 0.46% |
| Nov 2025 | 41.6% | 31.3% | 12.6% | 8.4% | 5.6% | 0.5% |
| Dec 2025 | 43.2% | 26% | 15.9% | 8.7% | 5.8% | 0.43% |
| Jan 2026 | 40.4% | 28.9% | 18.2% | 6.7% | 5.5% | 0.49% |
| Feb 2026 | 40.8% | 28.3% | 18.2% | 6.7% | 5.5% | 0.49% |
| Mar 2026 | 39.3% | 27.2% | 21.5% | 6.4% | 5.2% | 0.31% |
| Apr 2026 | 41.7% | 23.7% | 22.8% | 6.8% | 4.6% | 0.33% |
| May 2026 | 35.4% | 28.9% | 23.6% | 7.1% | 4.8% | 0.28% |
| Jun 2026 | 41.9% | 23.3% | 22.9% | 6.9% | 4.6% | 0.28% |
| Jul 2026 | 40.5% | 23.5% | 22.1% | 8.1% | 5.4% | 0.32% |
| Aug 2026 | 41.5% | 24.1% | 22.7% | 6.8% | 4.6% | 0.33% |
| Sep 2026 | 39.3% | 26.7% | 21.5% | 7.9% | 4.3% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 823K | 0% | -2.2 points | |
| 2, held 2nd | 26.7% | 560K | +17.2% | +2.6 points | |
| 3, held 3rd | 21.5% | 450K | 0% | -1.2 points | |
| 4, held 4th | 7.9% | 165K | +22.2% | +1.1 points | |
| 5, held 5th | 4.3% | 90.5K | 0% | -0.2 points | |
| 6, held 6th | 0.32% | 6.6K | 0% | 0 points |
1.
Ninja39.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
26.7%
Held 2nd. 560K estimated branded searches, +17.2% vs prior month. Share +2.6 points.
3.
Domo21.5%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
7.9%
Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Lakeland0.32%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lakeland and its closest rivals
Every comparison with Lakeland
22 comparisons
- Black and Decker vs Lakeland
- Joseph Joseph vs Lakeland
- Lakeland vs Leifheit
- Lakeland vs Minky
- Lakeland vs Oxo
- Lakeland vs Robert Dyas
- Lakeland vs Vileda
- Beurer vs Lakeland
- Lakeland vs Silentnight
- Brabantia vs Lakeland
- Hill's vs Lakeland
- Beldray vs Lakeland
- Dreamland vs Lakeland
- Breville vs Lakeland
- Cuisinart vs Lakeland
- Domo vs Lakeland
- Household Essentials vs Lakeland
- Lakeland vs Ninja
- Lakeland vs Russell Hobbs
- Lakeland vs Tefal
- Lakeland vs Philips
- Avanti Homewares vs Lakeland
How has branded search demand for Lakeland changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lakeland worldwide fell from 41.5K to 21.5K.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among pancake maker brands worldwide held steady, from 0.46% to 0.32%.
How did search popularity change for pancake maker brands worldwide in September 2026?
6 changes
In September 2026, Tefal gained estimated Share of Search among pancake maker brands worldwide, from 24.1% to 26.7%.
In September 2026, Breville gained estimated Share of Search among pancake maker brands worldwide, from 6.8% to 7.9%.
In September 2026, Ninja lost estimated Share of Search among pancake maker brands worldwide, from 41.5% to 39.3%.
In September 2026, Domo lost estimated Share of Search among pancake maker brands worldwide, from 22.7% to 21.5%.
Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.
How is Lakeland measured?
Brandwave collects information about searches that people make online using Lakeland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- lakeland clothes
- lakeland clothes airer
- lakeland heated airer
- lakeland heated throw
- lakeland uk
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Is Lakeland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.