Brandwave

Lakeland vs Smart:Which is searched more?

In September 2026, Smart had more branded searches than Lakeland among fridge Thermometer brands worldwide. Smart was estimated to have 1.8M branded searches compared to Lakeland’s 375K, and held a 51.8% Share of Search versus Lakeland’s 10.6%. These are worldwide searches for English-language branded terms.

Share of Search among fridge Thermometer brands worldwide in September 2026Which is more popular in search, Lakeland or Smart?
Lakeland10.6%375K searches
vs
Smart51.8%1.8M searches

Follow Lakeland vs Smart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Lakeland or Smart?

Compare the fridge thermometer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lakeland and Smart among fridge Thermometer brands worldwide, by month

Share of Search by month for Smart, Lakeland. The figures are in the table below the chart.

View monthly share of search table
MonthSmartMINILakelandRubbermaidSalterAcuRiteRemote
Oct 202550.4%33.6%12.7%1.7%1.3%0.33%0.08%
Nov 202549%32.7%15.1%1.6%1.2%0.32%0.07%
Dec 202550.3%33.6%12.7%1.7%1.3%0.41%0.06%
Jan 202651.4%34.3%10.7%1.7%1.4%0.42%0.09%
Feb 202651.8%34.5%10.7%1.4%1.3%0.28%0.09%
Mar 202651.6%34.4%10.6%1.7%1.3%0.34%0.1%
Apr 202651.6%34.4%10.6%1.7%1.3%0.34%0.08%
May 202651.6%34.4%10.5%1.7%1.3%0.34%0.09%
Jun 202652.9%35.2%8.9%1.4%1.2%0.35%0.11%
Jul 202647.9%38.9%9.8%1.6%1.3%0.39%0.12%
Aug 202651.6%34.4%10.6%1.7%1.3%0.34%0.09%
Sep 202651.8%34.5%10.6%1.4%1.3%0.34%0.09%

How has the Lakeland and Smart comparison changed over the last 12 months?

  • Smart was ahead of Lakeland in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among fridge Thermometer brands worldwide moved from 12.7% to 10.6%, and its estimated monthly branded searches moved from 460K to 375K.
  • Across the 12 months ending September 2026, Smart’s estimated Share of Search among fridge Thermometer brands worldwide moved from 50.4% to 51.8%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for fridge Thermometer brands worldwide in September 2026?

  1. Lakeland’s estimated Share of Search among fridge Thermometer brands worldwide has gained ground for 3 months in a row, from 8.9% to 10.6% in September 2026.

Other head-to-heads among fridge Thermometer brands

How each brand is measured

Brandwave collects information about searches that people make online using Lakeland’s and Smart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lakeland

2 branded search terms

  • lakeland
  • lakeland uk

Smart

1 branded search term

  • smart

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.