Brandwave

Breville vs Hamilton Beach:Which is more popular?

In September 2026, Breville had more branded searches than Hamilton Beach among egg cooker brands worldwide. Breville had about 165,000 branded searches, while Hamilton Beach had 74,000. Breville made up 36% of all egg cooker brand searches we track, and Hamilton Beach accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about egg cooker brands, Hamilton Beach appeared in three of the five answers and Breville in none.

Among egg cooker brands worldwide in September 2026

Who do people search for more?

Breville, about 2 searches for every 1 for Hamilton Beach

Breville 165K searchesHamilton Beach 74K searches

Who does AI mention more?

Hamilton Beach, mentioned in 3 of 5 answers, Breville in 0

Hamilton Beach in 3 of 5Breville in 0 of 5

Who does AI recommend more?

Hamilton Beach, the only one of the two named

Hamilton Beach first in 3Breville never named

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Top egg cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hamilton Beach was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. Hamilton Beach2nd
  3. Breville–
  4. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hamilton Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Breville or Hamilton Beach more popular in search?

This chart shows how often people search Google for Breville and Hamilton Beach by name. Each line represents a brand's share of searches for all four egg cooker brands we track, month by month, from English-language searches worldwide.

Breville and Hamilton Beach among egg cooker brands worldwide, by month

Share of searches by month for Breville, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthCuisinartBrevilleHamilton BeachLakeland
Oct 202553.9%28.4%15.6%2.1%
Nov 202556.4%32%9.6%1.9%
Dec 202556.4%30.7%11.3%1.5%
Jan 202660.6%25.9%11.6%1.9%
Feb 202653.1%30.8%13.8%2.3%
Mar 202657.3%26.7%14.6%1.3%
Apr 202649.7%31.5%17.3%1.5%
May 202653.5%29.3%16.1%1.2%
Jun 202649.5%31.8%17.4%1.3%
Jul 202651.6%28.3%19%1.1%
Aug 202652.2%27.8%18.6%1.4%
Sep 202646.4%36%16.1%1.4%

How has the Breville and Hamilton Beach comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Hamilton Beach in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among egg cooker brands worldwide moved from 28.4% to 36%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Hamilton Beach’s share of searches among egg cooker brands worldwide moved from 15.6% to 16.1%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for egg cooker brands worldwide in September 2026?

2 changes

  1. In September 2026, Breville gained share of searches among egg cooker brands worldwide, from 27.8% to 36%.

  2. In September 2026, Hamilton Beach lost share of searches among egg cooker brands worldwide, from 18.6% to 16.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Breville’s and Hamilton Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville barista express

Hamilton Beach

1 branded search term

  • hamilton beach

How the Brand Demand Index is measured

Other head-to-heads among egg cooker brands

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