Brandwave

How popular isCrockpot?

In September 2026, people searched for Crockpot by name about 1.1 million times worldwide, about the same as the previous year. These searches made up 38.6% of all global crock pot brand searches, placing Crockpot second out of six brands. When we asked both ChatGPT and Google AI Overviews about crock pot brands, Crockpot appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Crockpot is the second most searched of 6 competitors and the most recommended in AI answers.

  1. KitchenAidShare of searches 44.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. CrockpotShare of searches 38.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. CuisinartShare of searches 7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. All-CladShare of searches 3.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. NinjaShare of searches 3.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th

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Top crock pot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crockpot appeared in all four answers. Crockpot is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crockpot1st
  2. Hamilton Beach2nd
  3. Cuisinart3rd
  4. Ninja4th
  5. KitchenAid5th
  6. All-Clad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crockpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cuisinart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • All-Clad0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crock pot brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which crock pot brands compete with Crockpot?

Crockpot against crock pot brands worldwide, by month

Share of searches by month for KitchenAid, Crockpot, Cuisinart, All-Clad, Ninja, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCrockpotCuisinartAll-CladNinjaHamilton Beach
Oct 202553.6%32.3%7.1%4%0.97%2.2%
Nov 202558.1%26.4%8%4.8%1.2%1.4%
Dec 202558.3%26.1%8%4.8%1.2%1.8%
Jan 202651.5%31.2%9.6%4.7%0.94%2.1%
Feb 202655.5%28.1%8.2%5.1%0.85%2.3%
Mar 202655.5%27%10.1%4%0.66%2.7%
Apr 202659.6%24.4%8%4.5%0.6%3%
May 202655.6%25.8%10%4.7%0.64%3.2%
Jun 202653.2%22.5%9.1%11.2%0.68%3.4%
Jul 202653.8%26.4%10.3%4.8%0.79%4%
Aug 202650.3%30.3%10%4.5%1.1%3.7%
Sep 202644.8%38.6%7%3.9%3.2%2.6%

  1. 1.KitchenAid

    44.8%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share -5.5 points.

  2. 2.Crockpot

    38.6%

    Held 2nd. 1.1M estimated branded searches, +49.5% vs prior month. Share +8.3 points.

  3. 3.Cuisinart

    7%

    Held 3rd. 198K estimated branded searches, -18% vs prior month. Share -3 points.

  4. 4.All-Clad

    3.9%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Ninja

    3.2%

    Moved from 6th to 5th. 90.5K estimated branded searches, +233.9% vs prior month. Share +2.1 points.

  6. 6.Hamilton Beach

    2.6%

    Moved from 5th to 6th. 74K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

Compare popularity between Crockpot and its closest rivals

Every comparison with Crockpot

10 comparisons

How has branded search demand for Crockpot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crockpot worldwide held steady, from 1.2M to 1.1M.
  • Across the 12 months ending September 2026, Crockpot’s share of searches among crock pot brands worldwide increased from 32.3% to 38.6%.
  • Across the 12 months ending September 2026, Crockpot’s share of searches among crock pot brands worldwide peaked at 38.6% in September 2026 and was lowest at 22.5% in June 2026.

How did search popularity change for crock pot brands worldwide in September 2026?

6 changes

  1. In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches.

  2. In September 2026, Crockpot gained share of searches among crock pot brands worldwide, from 30.3% to 38.6%.

  3. In September 2026, KitchenAid lost share of searches among crock pot brands worldwide, from 50.3% to 44.8%.

  4. In September 2026, Cuisinart lost share of searches among crock pot brands worldwide, from 10% to 7%.

  5. In September 2026, Hamilton Beach lost share of searches among crock pot brands worldwide, from 3.7% to 2.6%.

  6. In September 2026, All-Clad lost share of searches among crock pot brands worldwide, from 4.5% to 3.9%.

How are Crockpot’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crockpot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crock-pot
  • crockpot
  • crockpot slow cooker

Do you work for Crockpot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Crockpot compete?

Crockpot is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Crock pot brands2nd of 638.6%Shown above
Slow cooker brands1st of 748.3%Show ranking
Multi cooker brands1st of 447.6%Show ranking
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Is Crockpot your brand?

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