Crockpot vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Crockpot among crock pot brands worldwide. KitchenAid had about 1.3 million branded searches, while Crockpot had 1.1 million. KitchenAid made up 44.8% of all crock pot brand searches we track, and Crockpot accounted for 38.6%. When we asked ChatGPT and Google AI Overviews about crock pot brands, Crockpot appeared in all four answers and KitchenAid in one. Crockpot was mentioned before KitchenAid in every answer.
Who do people search for more?
KitchenAid, about 16% more searches than Crockpot
Who does AI mention more?
Crockpot, mentioned in every answer we collected
Who does AI recommend more?
Crockpot, named ahead of KitchenAid in every answer
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Top crock pot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Crockpot appeared in all four answers. KitchenAid was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Crockpot was listed before KitchenAid in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Crockpot1st
Hamilton Beach2nd
Cuisinart3rd
Ninja4th- KitchenAid5th
All-Clad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crockpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- All-Clad0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crock pot brands
4 answers
Asked ChatGPT
“Which crock pot brand should I buy?”
Asked ChatGPT
“What are the best crock pot brands?”
Asked ChatGPT
“What's the best crock pot brand for slow cooking meals?”
Searched Google, AI Overview
“crock pot”
Searched Google, AI Overview
“large slow cooker”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crockpot or KitchenAid more popular in search?
This chart shows how often people search Google for Crockpot and KitchenAid by name. Each line represents a brand's share of searches for all six crock pot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KitchenAid, Crockpot. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Crockpot | Cuisinart | All-Clad | Ninja | Hamilton Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 32.3% | 7.1% | 4% | 0.97% | 2.2% |
| Nov 2025 | 58.1% | 26.4% | 8% | 4.8% | 1.2% | 1.4% |
| Dec 2025 | 58.3% | 26.1% | 8% | 4.8% | 1.2% | 1.8% |
| Jan 2026 | 51.5% | 31.2% | 9.6% | 4.7% | 0.94% | 2.1% |
| Feb 2026 | 55.5% | 28.1% | 8.2% | 5.1% | 0.85% | 2.3% |
| Mar 2026 | 55.5% | 27% | 10.1% | 4% | 0.66% | 2.7% |
| Apr 2026 | 59.6% | 24.4% | 8% | 4.5% | 0.6% | 3% |
| May 2026 | 55.6% | 25.8% | 10% | 4.7% | 0.64% | 3.2% |
| Jun 2026 | 53.2% | 22.5% | 9.1% | 11.2% | 0.68% | 3.4% |
| Jul 2026 | 53.8% | 26.4% | 10.3% | 4.8% | 0.79% | 4% |
| Aug 2026 | 50.3% | 30.3% | 10% | 4.5% | 1.1% | 3.7% |
| Sep 2026 | 44.8% | 38.6% | 7% | 3.9% | 3.2% | 2.6% |
How has the Crockpot and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Crockpot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockpot’s share of searches among crock pot brands worldwide moved from 32.3% to 38.6%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among crock pot brands worldwide moved from 53.6% to 44.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
How did search popularity change for crock pot brands worldwide in September 2026?
2 changes
In September 2026, Crockpot gained share of searches among crock pot brands worldwide, from 30.3% to 38.6%.
In September 2026, KitchenAid lost share of searches among crock pot brands worldwide, from 50.3% to 44.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Crockpot’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockpot
2 branded search terms
- crock-pot
- crockpot
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
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