Crockpot vs Ninja:Which is more popular?
In September 2026, Crockpot had more branded searches than Ninja among crock pot brands worldwide. Crockpot had about 1.1 million branded searches, while Ninja had 90,500. Crockpot made up 38.6% of all crock pot brand searches we track, and Ninja accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about crock pot brands, Crockpot appeared in all four answers and Ninja in one. Crockpot was mentioned before Ninja in every answer.
Who do people search for more?
Crockpot, about 12 searches for every 1 for Ninja
Who does AI mention more?
Crockpot, mentioned in every answer we collected
Who does AI recommend more?
Crockpot, named ahead of Ninja in every answer
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Top crock pot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Crockpot appeared in all four answers. Ninja was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Crockpot was listed before Ninja in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Crockpot1st
Hamilton Beach2nd
Cuisinart3rd
Ninja4th
KitchenAid5th
All-Clad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Crockpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cuisinart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- All-Clad0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crock pot brands
4 answers
Asked ChatGPT
“Which crock pot brand should I buy?”
Asked ChatGPT
“What are the best crock pot brands?”
Asked ChatGPT
“What's the best crock pot brand for slow cooking meals?”
Searched Google, AI Overview
“crock pot”
Searched Google, AI Overview
“large slow cooker”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Crockpot or Ninja more popular in search?
This chart shows how often people search Google for Crockpot and Ninja by name. Each line represents a brand's share of searches for all six crock pot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crockpot, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Crockpot | Cuisinart | All-Clad | Ninja | Hamilton Beach |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.6% | 32.3% | 7.1% | 4% | 0.97% | 2.2% |
| Nov 2025 | 58.1% | 26.4% | 8% | 4.8% | 1.2% | 1.4% |
| Dec 2025 | 58.3% | 26.1% | 8% | 4.8% | 1.2% | 1.8% |
| Jan 2026 | 51.5% | 31.2% | 9.6% | 4.7% | 0.94% | 2.1% |
| Feb 2026 | 55.5% | 28.1% | 8.2% | 5.1% | 0.85% | 2.3% |
| Mar 2026 | 55.5% | 27% | 10.1% | 4% | 0.66% | 2.7% |
| Apr 2026 | 59.6% | 24.4% | 8% | 4.5% | 0.6% | 3% |
| May 2026 | 55.6% | 25.8% | 10% | 4.7% | 0.64% | 3.2% |
| Jun 2026 | 53.2% | 22.5% | 9.1% | 11.2% | 0.68% | 3.4% |
| Jul 2026 | 53.8% | 26.4% | 10.3% | 4.8% | 0.79% | 4% |
| Aug 2026 | 50.3% | 30.3% | 10% | 4.5% | 1.1% | 3.7% |
| Sep 2026 | 44.8% | 38.6% | 7% | 3.9% | 3.2% | 2.6% |
How has the Crockpot and Ninja comparison changed over the last 12 months?
3 findings
- Crockpot was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockpot’s share of searches among crock pot brands worldwide moved from 32.3% to 38.6%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 12 months ending September 2026, Ninja’s share of searches among crock pot brands worldwide moved from 0.97% to 3.2%, and its estimated monthly branded searches moved from 33.1K to 90.5K.
How did search popularity change for crock pot brands worldwide in September 2026?
2 changes
In September 2026, Ninja overtook Hamilton Beach to rank 5th among crock pot brands worldwide, with 3.2% of the searches.
In September 2026, Crockpot gained share of searches among crock pot brands worldwide, from 30.3% to 38.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crockpot’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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