Brandwave

All-Clad vs Crockpot:Which is more popular?

In September 2026, Crockpot had more branded searches than All-Clad among crock pot brands worldwide. Crockpot had about 1.1 million branded searches, while All-Clad had 110,000. Crockpot made up 38.6% of all crock pot brand searches we track, and All-Clad accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about crock pot brands, Crockpot appeared in all four answers and All-Clad in none.

Among crock pot brands worldwide in September 2026

Who do people search for more?

Crockpot, about 10 searches for every 1 for All-Clad

Crockpot 1.1M searchesAll-Clad 110K searches

Who does AI mention more?

Crockpot, mentioned in every answer we collected

Crockpot in 4 of 4All-Clad in 0 of 4

Who does AI recommend more?

Crockpot, the only one of the two named

Crockpot first in 3All-Clad never named

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Top crock pot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Crockpot appeared in all four answers. All-Clad did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Crockpot1st
  2. Hamilton Beach2nd
  3. Cuisinart3rd
  4. Ninja4th
  5. KitchenAid5th
  6. All-Clad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Crockpot4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cuisinart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hamilton Beach3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KitchenAid1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • All-Clad0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crock pot brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is All-Clad or Crockpot more popular in search?

This chart shows how often people search Google for All-Clad and Crockpot by name. Each line represents a brand's share of searches for all six crock pot brands we track, month by month, from English-language searches worldwide.

All-Clad and Crockpot among crock pot brands worldwide, by month

Share of searches by month for Crockpot, All-Clad. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidCrockpotCuisinartAll-CladNinjaHamilton Beach
Oct 202553.6%32.3%7.1%4%0.97%2.2%
Nov 202558.1%26.4%8%4.8%1.2%1.4%
Dec 202558.3%26.1%8%4.8%1.2%1.8%
Jan 202651.5%31.2%9.6%4.7%0.94%2.1%
Feb 202655.5%28.1%8.2%5.1%0.85%2.3%
Mar 202655.5%27%10.1%4%0.66%2.7%
Apr 202659.6%24.4%8%4.5%0.6%3%
May 202655.6%25.8%10%4.7%0.64%3.2%
Jun 202653.2%22.5%9.1%11.2%0.68%3.4%
Jul 202653.8%26.4%10.3%4.8%0.79%4%
Aug 202650.3%30.3%10%4.5%1.1%3.7%
Sep 202644.8%38.6%7%3.9%3.2%2.6%

How has the All-Clad and Crockpot comparison changed over the last 12 months?

3 findings
  • Crockpot was ahead of All-Clad in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, All-Clad’s share of searches among crock pot brands worldwide moved from 4% to 3.9%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Crockpot’s share of searches among crock pot brands worldwide moved from 32.3% to 38.6%, and its estimated monthly branded searches held steady at 1.1M.

How did search popularity change for crock pot brands worldwide in September 2026?

2 changes
  1. In September 2026, Crockpot gained share of searches among crock pot brands worldwide, from 30.3% to 38.6%.

  2. In September 2026, All-Clad lost share of searches among crock pot brands worldwide, from 4.5% to 3.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using All-Clad’s and Crockpot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

All-Clad

1 branded search term

  • all-clad

Crockpot

2 branded search terms

  • crock-pot
  • crockpot

How the Brand Demand Index is measured

Other head-to-heads among crock pot brands

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