Brandwave

de Buyer vs NutriChef:Which is more popular?

In September 2026, de Buyer had more branded searches than NutriChef among crepe maker brands worldwide. de Buyer had about 49,500 branded searches, while NutriChef had 8,100. de Buyer made up 7.6% of all crepe maker brand searches we track, and NutriChef accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about crepe maker brands, NutriChef appeared in four of the five answers and de Buyer in three. NutriChef was mentioned before de Buyer in two out of three answers.

Among crepe maker brands worldwide in September 2026

Who do people search for more?

de Buyer, about 6 searches for every 1 for NutriChef

de Buyer 49.5K searchesNutriChef 8.1K searches

Who does AI mention more?

NutriChef, mentioned in 4 of 5 answers, de Buyer in 3

NutriChef in 4 of 5de Buyer in 3 of 5

Who does AI recommend more?

NutriChef, named ahead of de Buyer in 2 of 3 answers

NutriChef first in 2de Buyer first in 1

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Top crepe maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriChef was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. de Buyer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NutriChef was listed before de Buyer in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cuisinart1st
  2. NutriChef2nd
  3. de Buyer3rd
  4. Breville–
  5. Russell Hobbs–
  6. Sunbeam–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cuisinart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NutriChef4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • de Buyer3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunbeam0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about crepe maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is de Buyer or NutriChef more popular in search?

This chart shows how often people search Google for de Buyer and NutriChef by name. Each line represents a brand's share of searches for all six crepe maker brands we track, month by month, from English-language searches worldwide.

de Buyer and NutriChef among crepe maker brands worldwide, by month

Share of searches by month for de Buyer, NutriChef. The figures are in the table below the chart.

View monthly share of searches table
MonthCuisinartBrevilleRussell HobbsSunbeamde BuyerNutriChef
Oct 202534.1%18%25.8%13.1%8.1%0.88%
Nov 202538%21.6%21.2%9%9.6%0.71%
Dec 202538.9%21.2%20.4%9.1%9.5%0.85%
Jan 202640.4%17.3%21.2%10.5%9.5%1%
Feb 202634.5%20%23.4%12.2%9%0.98%
Mar 202638.3%17.8%21.8%13%8%1.1%
Apr 202633.2%21.1%21.6%15.4%7.7%1%
May 202635.9%19.7%20.2%14.4%8.8%0.96%
Jun 202634.4%22.1%22.6%13.2%6.6%1.1%
Jul 202638.2%20.9%21.1%12.5%6.3%1%
Aug 202637.2%19.8%20.3%14.2%7.3%1.2%
Sep 202632.5%25.2%21.1%12.3%7.6%1.2%

How has the de Buyer and NutriChef comparison changed over the last 12 months?

3 findings
  • de Buyer was ahead of NutriChef in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, de Buyer’s share of searches among crepe maker brands worldwide moved from 8.1% to 7.6%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, NutriChef’s share of searches among crepe maker brands worldwide moved from 0.88% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for crepe maker brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for NutriChef worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  2. Estimated monthly branded searches for de Buyer worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using de Buyer’s and NutriChef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

de Buyer

1 branded search term

  • de buyer

NutriChef

1 branded search term

  • nutrichef

How the Brand Demand Index is measured

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