Brandwave

How popular isDash?

In October 2026, people searched for Dash by name about 34,400 times worldwide, a 17.3% decrease from the previous year. These searches made up 70.7% of all global egg cooker brand searches, placing Dash first out of four brands. When we asked both ChatGPT and Google AI Overviews about egg cooker brands, Dash appeared in all answers and was the most recommended of the four.

Search and AI answers in October 2026

Dash is the most searched of 4 competitors and the most recommended in the AI answers we collected.

  1. DashShare of searches 70.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Hamilton BeachShare of searches 14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. CuisinartShare of searches 11.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. BrevilleShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top egg cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dash appeared in all five answers. Dash is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dash1st
  2. Cuisinart2nd
  3. Hamilton Beach3rd
  4. Breville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hamilton Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

How often do people search for Dash compared with other egg cooker brands worldwide?

Dash against egg cooker brands worldwide, by month

Share of searches by month for Dash, Hamilton Beach, Cuisinart, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthDashHamilton BeachCuisinartBreville
Nov 202578.3%10.1%8.5%3.1%
Dec 202585.5%7.6%5%1.9%
Jan 202683.1%8.9%5.8%2.2%
Feb 202681.4%8.8%7.2%2.6%
Mar 202678.8%10.1%8.5%2.6%
Apr 202674.7%11.7%9.9%3.6%
May 202672.3%11.7%11.7%4.3%
Jun 202677%10.2%8.3%4.6%
Jul 202677.6%10.3%8.3%3.8%
Aug 202671.6%11.6%11.6%5.2%
Sep 202671.6%11.6%11.6%5.2%
Oct 202670.7%14%11.1%4.2%

  1. 1.Dash

    70.7%

    Held 1st. 12.1K estimated branded searches, +22.2% vs prior month. Share -1 points.

  2. 2.Hamilton Beach

    14%

    Moved from 3rd to 2nd. 2.4K estimated branded searches, +50% vs prior month. Share +2.4 points.

  3. 3.Cuisinart

    11.1%

    Moved from 2nd to 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.5 points.

  4. 4.Breville

    4.2%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share -1 points.

Hamilton Beach, Cuisinart and Breville sell other things too, so only their searches that name this product count here, like “hamilton beach egg cooker”.

Compare popularity between Dash and its closest rivals

Every comparison with Dash

11 comparisons

How has branded search demand for Dash changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Dash worldwide fell from 41.5K to 34.4K.
  • Across the 12 months ending October 2026, Dash’s share of searches among egg cooker brands worldwide decreased from 78.3% to 70.7%.
  • Across the 12 months ending October 2026, Dash’s share of searches among egg cooker brands worldwide peaked at 85.5% in December 2025 and was lowest at 70.7% in October 2026.

How did search popularity change for egg cooker brands worldwide in October 2026?

4 changes

  1. In October 2026, Hamilton Beach overtook Cuisinart to rank 2nd among egg cooker brands worldwide, with 14% of the searches.

  2. In October 2026, Breville lost share of searches among egg cooker brands worldwide, from 5.2% to 4.2%.

  3. In October 2026, Dash lost share of searches among egg cooker brands worldwide, from 71.6% to 70.7%.

  4. Estimated monthly branded searches for Cuisinart worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in October 2026.

How are Dash’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dash’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dash belgian waffle maker
  • dash egg cooker
  • dash griddle
  • dash mini maker
  • dash mini waffle maker
  • dash pancake maker
  • dash waffle maker

Do you work for Dash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dash compete?

Dash is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waffle maker brands2nd of 617.9%Show ranking
Crepe maker brands1st of 968.7%Show ranking
Egg cooker brands1st of 470.7%Shown above
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