Brandwave

Breville vs Dash:Which is more popular?

In October 2026, Dash had more branded searches than Breville among egg cooker brands worldwide. Dash had about 12,100 branded searches, while Breville had 720. Dash made up 70.7% of all egg cooker brand searches we track, and Breville accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about egg cooker brands, Dash appeared in all five answers and Breville in none.

Among egg cooker brands worldwide in October 2026

Who do people search for more?

Dash, about 17 searches for every 1 for Breville

Dash 12.1K searchesBreville 720 searches

Who does AI mention more?

Dash, mentioned in every answer we collected

Dash in 5 of 5Breville in 0 of 5

Who does AI recommend more?

Dash, the only one of the two named

Dash first in 4Breville never named

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Top egg cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dash appeared in all five answers. Breville did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dash1st
  2. Cuisinart2nd
  3. Hamilton Beach3rd
  4. Breville–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dash5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuisinart5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hamilton Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Breville0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Breville or Dash more popular in search?

This chart shows how often people search Google for Breville and Dash by name. Each line represents a brand's share of searches for all four egg cooker brands we track, month by month, from English-language searches worldwide.

Breville and Dash among egg cooker brands worldwide, by month

Share of searches by month for Dash, Breville. The figures are in the table below the chart.

View monthly share of searches table
MonthDashHamilton BeachCuisinartBreville
Nov 202578.3%10.1%8.5%3.1%
Dec 202585.5%7.6%5%1.9%
Jan 202683.1%8.9%5.8%2.2%
Feb 202681.4%8.8%7.2%2.6%
Mar 202678.8%10.1%8.5%2.6%
Apr 202674.7%11.7%9.9%3.6%
May 202672.3%11.7%11.7%4.3%
Jun 202677%10.2%8.3%4.6%
Jul 202677.6%10.3%8.3%3.8%
Aug 202671.6%11.6%11.6%5.2%
Sep 202671.6%11.6%11.6%5.2%
Oct 202670.7%14%11.1%4.2%

Breville sells other things too, so only its searches that name this product count here, like “breville egg cooker”.

How has branded search for Breville and Dash changed worldwide over the last 12 months?

3 findings
  • Dash was ahead of Breville in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Breville’s share of searches among egg cooker brands worldwide moved from 3.1% to 4.2%, and its estimated monthly branded searches moved from 590 to 720.
  • Across the 12 months ending October 2026, Dash’s share of searches among egg cooker brands worldwide moved from 78.3% to 70.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for egg cooker brands worldwide in October 2026?

2 changes
  1. In October 2026, Breville lost share of searches among egg cooker brands worldwide, from 5.2% to 4.2%.

  2. In October 2026, Dash lost share of searches among egg cooker brands worldwide, from 71.6% to 70.7%.

How are Breville’s and Dash’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Breville’s and Dash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville egg cooker

Dash

1 branded search term

  • dash egg cooker

How the Brand Demand Index is measured

Other head-to-heads among egg cooker brands

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